Qualified Remodeler Magazine

SEP 2015

Qualified Remodeler helps independent remodeling firms to survive, become more professional and more profitable by providing must-have business information, namely best business practices, new product information and timely design ideas.

Issue link: https://qualifiedremodeler.epubxp.com/i/575494

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Page 55 of 71

front door serves many functions for a homeowner: letting family or friends in or out, protecting an interior entrance area from weath- er conditions, and either furthering a home's architectural style or representing a standout look. What homeowners may prioritize when looking for an exterior door may vary, but de- sign is often the frst place they start. "We can never talk enough about entry doors. It's the frst thing people see, and it's just a really valuable part of somebody's home," says John Monfore, product marketing manager, JELD-WEN. "What we're seeing is a move from steel toward fberglass for the front entry door. Steel defnitely has its place for security and looks, but people are moving toward fberglass." While material selection plays a role in de- cision making, ProVia sees current trends that may be refected in other aspects of a home infuencing homeowner preferences. "I think glass and hardware defnitely continue to pick up, and we have made some adjustments in our product oferings for glass caning as well is in the decorative glass," says Phil Wengerd, vice president of market strategies says. "For many, many years, brass caning was kind of the introduction of that whole thing, but that has made a signifcant shift. We have added several diferent fnishes to our oferings over the past number of years and, in fact, even intend to change that up a bit further in our 2016 program." He believes the kitchen and bath industry likely plays a driving role in the hardware fnishes consumers are seeing and wanting. Personalization is something homeowners are seeking in other areas of the home as well, and Kolbe's Product and Market Manager, Lance Premeau, LEED Green Associate, sees this continuing as a trend in the exterior door market. "One of the things we're seeing is obviously there's a sizable investment when it comes to a good, high-quality front entry Open to Possibilities Exterior door manufacturers factor in the power of curb appeal and today's visual society By Kacey Larsen A PROVIA introduces an innovative fiberglass entry door that provides a U-factor of 0.10 and is 2.5 in. thick. Embarq is available in a number of styles, finishes, glass options and custom sizes. Currently, it is only available through select dealers. Circle 4 on inquiry card 56 September 2015 QR QualifiedRemodeler.com PRODUCT TRENDS: Exterior Doors

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