Qualified Remodeler Magazine

JUN 2018

Qualified Remodeler helps independent remodeling firms to survive, become more professional and more profitable by providing must-have business information, namely best business practices, new product information and timely design ideas.

Issue link: https://qualifiedremodeler.epubxp.com/i/993338

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Page 39 of 59

e Stormy Night granite look was also built from the ground up, but it pertains to the more sophisticated Modern Gentleman pattern. "It is not just for men, but it is a dark, moody color with matte finishes. It is masculine inspired," Chmiel notes. Wilsonart's recent color and style introduc- tions have centered on offering classic marble looks, Mays says. Consumers have been drawn to marble, and the company delivers them as part of its "Blurred Lines" series. Drama Marble, Marmo Bianco and Cote d' Azur each come in the company's new Soft Silk finish, but they come with different tones to their respective veining. Drama has vivid gray, bronze and brown veining; Marmo features gray veining with warm taupe; and Cote d'Azur offers ''thick, cool fractures" with thin gray veining. A fourth marble color, Praline Antico, comes in a glossy finish to comple- ment its "warm brown and caramel colors." Interior Arts' most recent introductions are cooler, more "industrial" patterns that mimic concrete walls and lighter wood colors, says Geoff Schaefer, Interior Arts president and chief designer. "A lot of the laminate technology and trends come from Europe," Schaefer notes, referencing new looks and in particular new finishes. "And in the last couple of years, I've seen a lot of it at European shows. Ultimately it makes its way to the U.S. market." Based in Italy, Abet Laminati is keenly aware of the European trends. Its new Polaris collection is centered on its ultra-matte finish and its acrylic process. It comes in five, more neutral colors—from white and black to beige and gray. But most of the company's HPL ac- tion is centered on very authentic wood grain looks and patterns, Braun says. "Most people, when they hear wood grain laminates, think of the 1960s den paneling. And what has happened with the way lami- nate are manufactured, with the plates that are used to impart texture to the product, lately it has come so far that we have great texture that gives the wood grains a really realistic effect." DESIGN TOOLS Remodelers and designers are aided in their design process with new tools to help make selections. Wilsonart's online Virtual Design Library is growing all the time, says Wilsonart's Tammy Weadock. She compares lifestyle trends. ey are called Neo Chalet, Millennial Maker and Modern Gentleman. "Neo Chalet, it is about living authentical- ly," Chmiel explains. "It is about surrounding yourself with natural materials that can in- clude stones or wood, whether it's in a lami- nate or in the real thing. e stone and wood are really keys for that. It is about evoking that warmth." e Millennial Maker can be for the DIYer or for a professional. ese are realistic in- terpretations of high-end finishes like quartz composites, concretes and simple oak pat- terns. According to Chmiel, Formica built its own versions of the quartz and concrete styles, polished them up and created the imagery that adorns the new styles—from Happy Words to Umber Oak. INTERIOR ARTS shows its Casa Tropical Wave pattern in a kitchen. Cracked cement from INTERIOR ARTS was used to great effect in a fashion show at New York City's Fashion Week. Circle 6 on inquiry card 40 June 2018 QR QualifiedRemodeler.com PRODUCT TRENDS: Laminates

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