Qualified Remodeler Magazine

JUL 2017

Qualified Remodeler helps independent remodeling firms to survive, become more professional and more profitable by providing must-have business information, namely best business practices, new product information and timely design ideas.

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GRAYNE SHINGLES Grayne Engineered Shake & Siding, a rigid PVC composite, provides natural cedar re- placement and features a high-performance cap that resists moisture absorption. e prod- uct will never cup, curl, crack or split, and it never needs painting. Grayne harnesses a proprietary coating process to deliver an au- thentic, multihued appearance that captures distinct color differences in aged cedar. "We actually took natural cedar, cut with the plain saw cut method, and integrated that [texture] into the system," says Mike Maurer, director of product development for Grayne. "So they are exact castings of natural cedar. We're seeing a lot of whole-house applications, and it's accenting high-end jobs." e prefinished product comes in two va- rieties: a 5-inch white cedar shingle and a 7.5-inch red cedar shingle. Grayne created a system that consists of 72 unique wood grains on eight different panel configurations. Each profile offers the correct color palette and shingle exposure; the white cedar showcases grays and coastal colors, while the red cedar highlights richer and darker colors. Contractors who use the product for the first time can receive a rebate through a pro- gram called Grayne Bucks, Maurer explains. e shingle includes a continuous nail hem along the top of the panel and does not require batten strips like natural cedar. Contractors just have to fasten Grayne every 10 inches, and its cavity back design allows for airflow behind each panel to prevent mold. "Our first year we tripled the revenue forecast, and that was with the white cedar," Maurer says. "It did so well that contractors nationwide were screaming for the red cedar program. We just introduced that program and we haven't shut the line down; it's been running nonstop. We think we've found the secret sauce—deliver premium aesthetics at the same price as natural cedar." | 58 July 2017 QR QualifiedRemodeler.com PRODUCT TRENDS: Polymer Siding

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