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seamlessly after putting up and leveling the first piece. e siding also incorporates a pat- ented side lock that prevents seams from open- ing in the middle of the wall as contractors install the exterior product. e company also manufactures a poly- propylene product, Portsmouth Shake & Shingles, which provides an accent material in gables as well as whole-home cladding. e product line can add embellishment, dimen- sion and contrast to achieve the look and feel of cedar details on a house. Royal permits consumers to visualize new siding on their home and experiment with siding, trim and colors through an online design tool called HomePlay, Booz explains. "You can upload your own picture as a home- owner, or you can send it in to us and we can do the work for you as well. e remodeling contractor [also] can offer that as a service." Earlier this year Royal started a certified installer program to bring contractors into its facility for two days. e manufacturer trains them on the installation skills, the trim and moulding options to complement Celect, and the lead generation and marketing tools Royal can supply to remodelers. BORAL TRUEXTERIOR Boral combines a proprietary polymer with fly ash, a byproduct of coal combustion, to fabricate TruExterior Siding. is exclusive poly-ash structure adds inert properties that have virtually no moisture cycling, making the product ideal for exterior applications. "We did extensive testing before we actually brought the product to market," says Aaron Sims, product manager at Boral. "ere is virtually no moisture absorption, and the product is stable during changes in temperature," he continues. "We see signifi- cantly less movement from TruExterior Siding than we do from PVC or vinyl with the same exposure, so managing your joints and move- ment is easier than with a vinyl or PVC type of product." TruExterior Siding comes preprimed from the factory and requires paint. Consumers looking for a specific color can paint it any color with acrylic latex paint. Regional dis- tribution partners also offer prefinish options for the product, creating an avenue for paint to be applied prior to delivery to the jobsite. TruExterior Siding comes in seven archi- tectural profiles: V-Rustic, Cove/Dutch Lap, Channel, Channel Bevel, Shiplap, Nickel Gap and Bevel. "We machine it like a wood product so you're not getting any eased edges, and the profiles are crisp, adding great detail," Sims says. "Bevel is an actual tapered profile. It goes from 3/16 on the thin end to ½ inch on the thicker end." Contractors can install TruExterior Siding with typical siding and woodworking tools, including carbide blades and standard collated nails, Sim adds. "Our biggest advocates are the installers because of how easily it cuts, fastens and actually attaches to the wall. It also has premium lengths—16 feet long—so you're not fighting the shorter lengths. You have better coverage and fewer seams to deal with, and fewer seams to break up the aes- thetic of the product." BORAL mixes a proprietary polymer with fly ash, a byproduct of coal combustion, to manufacture TruExterior Siding, which has virtually no moisture absorption and remains stable during changes in temperature, says Aaron Sims, product manager. Circle 7 on inquiry card QualifiedRemodeler.com QR July 2017 57