Qualified Remodeler Magazine

JUL 2017

Qualified Remodeler helps independent remodeling firms to survive, become more professional and more profitable by providing must-have business information, namely best business practices, new product information and timely design ideas.

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MARKETSHARP MarketSharp utilizes radius marketing and other sales tools to showcase completed proj- ects and drive additional sales in the sur- rounding areas. e MarketSharp Nurture Marketing system helps remodelers close more jobs through a combination of targeted direct mail, automated emails, call reminders and integrated social media. It also can recover as much as 60 percent of the leads lost. e web-based software permits access to job and customer data anytime and any- where—in the office, on the jobsite, in a ve- hicle or at home—securely on a desktop, lap- top or mobile device. It integrates company, sales, service and production calendars, maps and routes appointments, and uses follow-up marketing to drive repeat sales and referrals, which encourages customer loyalty. MarketSharp accommodates industry solutions such as HomeAdvisor, QuickBooks and Constant Contact, and provides detailed metrics and reports so remodelers can com- prehend their sales and marketing profit- ability. e vendor schedules a one-on-one Stability, scalability and security have long been the chief concerns for software vendors as they develop new CRM solutions. e growing popularity of CRM applications, however, has forced many vendors to make usability a primary fo- cus of their products. e fol- lowing CRM software allows a remodeling business to gain insights, streamline operations and personalize its services. ustomer relationship manage- ment (CRM) covers all aspects of the interaction between a com- pany and its clients, from initial contact through service. Software has helped organizations handle this communication but, increasingly, businesses have adopted similar applications to supervise their marketing, con- tacts, employees, contracts and sales leads in addition to advising their customers. An effective CRM solution gives companies reliable data that enables them to offer the products and services their clients want and, as a result, retain more of their customers. CRM applications also assist salespeople in cross-selling and upselling consumers because they supply the business with a better profile of its customers. e best CRM software, in other words, creates more deals. Sophisticated Solutions Customer relationship management software affords remodelers more control in their contact with clients. By Kyle Clapham C 22 July 2017 QR QualifiedRemodeler.com TECHNOLOGY: CRM Software

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