Qualified Remodeler helps independent remodeling firms to survive, become more professional and more profitable by providing must-have business information, namely best business practices, new product information and timely design ideas.
Issue link: https://qualifiedremodeler.epubxp.com/i/822462
and the top-tier incentive of a pickup truck have engaged remodelers through education, Okland explains. With multigenerational selling as a hot topic, GAF introduced its Lifetime Roofing System Easy Pro, which is a tri-fold, table- top tool that includes high-def video footage, to showcase the company's lifetime roofing system. is methodology also applies to the approach its CARE Group—a team that pro- vides contractor training—takes to ensure training is available in a variety of modes to accommodate contractor needs and learning styles. All educational training is available to its Certified or Master Elite Contractors. "We provide tools to engage with contractors on different levels. It's not only multigeneration- al homeowners—it's multigenerational contrac- tors," GAF's Franklin says. "Our big focus is on helping our contractors be most successful and help them build their businesses." | country later this year as part of our Certified Contractor Program," Lambrix says. e Certified Residential Contractor Program aims to provide a "shared value" concept, bringing together industry roofing appli- cation details coupled with factory-trained applicators using the company's products. IKO offers its ShieldPro plus+ Professional Roofing Program, which includes custom- ized marketing tools; the Extended Iron Clad Warranty Protection; and an online contrac- tor tool to manage warranties, order market- ing materials, access training tips and more. Program members also receive perks and ben- efits on HomeAdvisor, including discounts and rebates on real-time leads. Additionally, IKO plans to extend its PRO4 Plus Promotion to encourage contractors to experience the benefits of working with a complete roofing component system and convey that value to homeowners. Rebate incentives, cash bonuses a lifetime warranty for its asphalt roofing, as well as system warranties. "If you use our com- ponents, we'll actually increase your premium protection," he adds. In addition to the resources Malarkey Building Products makes available on its web- site, blog and YouTube channel, the company recently hosted a training expo in Olympia, Washington. e expo featured presenta- tions on product innovations and installation tips with guided demonstrations. "We plan on holding similar events throughout the MALARKEY ROOFING PRODUCTS' Bobby Lambrix reports it is "devoted to constantly innovating and improving our building materials," like the Windsor designer shingle (above). Another facet is training: The company hosted a training expo in Portland, Ore., with plans to hold similar events as part of its Certified Contractor Program. Circle 9 on inquiry card QualifiedRemodeler.com QR May 2017 55