ccording to the Asphalt Roofing
Ma nu fact u rers A ssociat ion
(ARMA), asphalt as a petroleum
byproduct is a naturally occurring
part of the environment, and asphalt shingle
recycling—from roof tear-offs, for example—
is available in most major U.S. markets, mak-
ing asphalt products environmentally friendly.
Did you know that? While there are likely
many things you do know about asphalt roof-
ing, considering it was discovered more than
5,000 years ago, the
goal of this article
is to focus on
the possible "unknows" about asphalt roof-
ing products and the possible benefits to your
business through warranties and contractor
or loyalty programs.
ON TOP OF TRENDS
It may be safe to say consumers know and
understand the basic need and role of a roof,
but there is still a lot of education that is
necessary when it comes to selecting a roof.
Leslie Franklin, executive director of resi-
dential marketing for GAF, notes that be-
cause a roof is a large purchase—and one
that is not made every day—homeowners
may require some extra assurances for what
will keep their home protected and looking
its best. "e roof makes up at least 40 per-
cent of the curb appeal of the home. With
people staying in their homes longer and
wanting to enjoy their homes, or even
if they're thinking about selling
their homes, they want to
make their homes look
the best they can and
realize a roof is
Above All Else
While color and style
of asphalt shingles
continue to evolve,
manufacturers aim
to differentiate with
training, warranties and
contractor programs.
By Kacey Larsen
A
Because TAMKO sees
more homeowners
interested in a "designed
exterior," its asphalt
shingles in America's
Natural Colors can
complement the trend
of mixed materials on a
home's exterior.
Circle 4 on inquiry card
PRODUCT TRENDS: Asphalt Roofing