Qualified Remodeler Magazine

FEB 2017

Qualified Remodeler helps independent remodeling firms to survive, become more professional and more profitable by providing must-have business information, namely best business practices, new product information and timely design ideas.

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from just a basic needs standpoint, to really invest in," she says. Brizo has seen growth in the inclusion of a second faucet, with coor- dinating selections and finishes, specifically for filtered water needs. Hayes from Danze adds, "Americans have more information at their fingertips than has ever been available in the past. ere are so many environmental concerns, with hu- man-health consequences, that it's hard to understand where to begin and what is most important. Healthy, clean water is a funda- mental right that should be available to all humans." She notes the company does not currently specialize in filtration systems, but says the manufacturer complies with regula- tions on the material makeup of its faucets and meets low-flow rates. While the company does have a "respon- sible luxury" focus, Rohl presents its Perrin & Rowe Filtration Faucet, which Rohl says is produced in the United Kingdom, to deliv- er filtered water with three-way technology. "We have definitely seen an increase in the need for integrated filtration faucets in the kitchen," he adds. "e Katadyn filter used in these faucets is considered a world leader in water purification, and because of its unique composite design, it reduces a variety of water contaminants including pathogenic bacteria, organics, chlorine, lead and mercury. Each filter produces 1,000 gallons of fresh, clean drinking water." Kohler also has seen the water quality is- sue rising in priority and concern for con- sumers. "Water filtration has become more top-of-mind with the aging infrastructure and media coverage. We are seeing greater activity on our website and more consumer inquiries in this category," Ramos explains. "At the Kitchen & Bath Industry Show, we announced the new Aquifer water filtration system, with the ability to filter out lead, phar- maceuticals, dirt, rust, chlorine and more. Also, we have thoughtfully created the water filters with crushed coconut shells; this allows for the water filters to be recycled via Kohler's recycle program at the end of the filter's life." With continuing concerns about water as a resource that is readily available and safe, manufacturers indicated that this is not where the story ends—by any means—on low-flow rates or filtration systems, so stayed tuned for continuing innovation. | platform features three joints that allow it to be positioned low in the sink or really high for tall vessels plus a semi-flexible hose and sprayer with magnetic docking station, the next step for the company is integrating its touch technology. "We're constantly watching our touch technology. We do think it's kind of the thing of the future—people being able to accurately control their water in an efficient manner," she says. An LED in the base ring of the Articulating Faucet signals not only when the faucet is on or off but also shares the water temperature, which adds an extra safety level. SAFE TO DRINK According to Brizo's Schlif ke, the company's research indicates the No. 1 concern in the kitchen is water quality and purification to en- sure it is safe to drink. "at concern doesn't go away, and it's something people are willing, To further ensure the company is on the right track with its products, Moen employs a Global Design Team that researches consum- er wants and needs, especially when it comes to technology that improves user experience. MotionSense, Tylicki notes, is a result of such research. "Moen conducted extensive con- sumer research and found people were trying to turn on faucets using their wrists or el- bows. ey were preparing food, getting their hands dirty, and then touching the faucet to clean their hands causing the faucet itself to get dirty. e cycle just repeated itself," he says. "Moen found that consumers want faucets in the kitchen they can turn on and off without touching." Brizo, through its own consumer research, credits pull-down faucets as the No. 1 selling configuration in the kitchen space, Schlif ke notes. While the company's Articulating DELTA FAUCET COMPANY anticipates growing interest in the industrial style kitchen, so products such as the Contemporary Wall-Mount Pot Filler (above) and Trinsic Pro Collection (right) take influence from the trend. Circle 16 on inquiry card PRODUCT TRENDS: Kitchen Faucets & Fixtures 58 February 2017 QR QualifiedRemodeler.com

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