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earn more money before promoting them into new positions. And third, you can use those job descriptions to make sure individ- uals in specific positions are performing as needed and, presuming they are, be properly compensated. Using this approach, you and your employees can all be on the same page in regard to career path steps, performance requirements for earning job opportunities and matching job titles. If you have a goal of growing your business in 2017, be sure to review both the organi- zational chart structure and individual job positions you will need to put in place to make it happen. If, for example, you don't already know the difference between a production manager and a production supervisor, find out what differentiates them. In reality, the decision regarding which positions you choose to bring into your or- ganization will then dictate which supporting positions will be listed underneath it. If you choose the production supervisor position, don't hire real lead carpenters. ey don't like to be supervised—real lead carpenters prefer to lead. | specifically accounting principles relevant to the business of remodeling, that person should not be given the title of bookkeeper. If your current bookkeeper can't perform at that level but instead simply enters transactions into QuickBooks, that person is actually a data entry clerk or bookkeeper's assistant. If what you really need is a bookkeeper to free you up from that duty and help support your growing business, don't hire a data entry clerk. With that example in mind, consider whether you have a lead carpenter or just a carpenter working at your projects. A true lead carpenter receives a project handoff package from the sales team and has the ability to use it to produce the project to written specifica- tions, budget and the agreed schedule. If you or someone else at your business has to watch the weather and proactively rearrange a proj- ect's work schedule if it's bad rather than the lead carpenter doing this on his or her own, the person is probably not a lead carpenter— that person is probably just another carpenter with some, but not all, of the skills contained in a true lead carpenter's job description. TITLES SHOULD BE EARNED, NOT HANDED OUT You can't one day just make someone a pro- duction manager or lead carpenter. ose po- sitions are earned, not given. Giving the title without having already earned the credentials perpetuates the use of fake job titles. With real, industry-specific job descriptions in hand for job positions typical to our indus- try, three important things can become pos- sible for your growing remodeling business. First is that you will be able to use them to ensure you hire people with the right skills for the job so you can successfully free yourself up from those duties. Second, you can help current employees master skills to help them he use of fake news in the media has received a lot of recent atten- tion recently. e spread of misin- formation, whether deliberate or not, causes confusion when the public can't differentiate between fact and fiction. Experts report as a result that people often simply stick to what they want to believe because it's so difficult to seek out what is really true. is is a problem because misinformed people can make bad decisions for themselves as well as for others. I also believe using fake job titles can cause similar challenges for your business, your employees and the remodeling industry. First, let's recognize most remodeling busi- ness owners don't use fake job descriptions on purpose. Rather it's their ignorance of the true definitions as well as the associated job de- scriptions that go with job titles causing them to perpetuate the use of fake job titles. As a business owner, you should look at it as your responsibility to know the true definitions and the differences between the various job titles used in our industry. It is also important to recognize that, unfortunately, prospective employees and other business owners may be using fake job descriptions. For example, just because an applicant was given the title of lead carpenter at his last job doesn't mean he or she actually can perform the current job de- scription for a lead carpenter at your business. EXAMPLES TO OFFER SOME PERSPECTIVE e misuse of job titles can happen in the office as well as in the field. One example is your bookkeeper. A real bookkeeper keeps the books in order at your business so you and your management team have access to reliable and accurate reports. at being a requirement of the position means that un- less the bookkeeper understands accounting, Fake Job Titles Are a Disservice to Businesses By Shawn McCadden, CR, CLC, CAPS SHAWN MCCADDEN, CR, CLC, CAPS, is a speaker, business trainer, columnist and award- winning remodeler. As a Certified Remodeler, and Certified Lead Carpenter, McCadden has more than 35 years of personal experience in remodeling. He has received many industry awards including NARI's Harold Hammerman Spirit of Education Award, several NARI CotY Awards and ASBPE for his writing. He can be reached at shawnmccadden.com. T 14 January 2017 QR QualifiedRemodeler.com PROFITS: On Your Business