Qualified Remodeler Magazine

JUL 2016

Qualified Remodeler helps independent remodeling firms to survive, become more professional and more profitable by providing must-have business information, namely best business practices, new product information and timely design ideas.

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dream up their perfect living space. is is particularly prevalent on blogs and social media as homeowners swap design ideas. At the same time, those homeowners are going to rely heavily on their builder or designer to help translate their ideas into reality. We're making a point to actively engage with both groups to ensure they recognize the potential value both aesthetically and functionally a door can provide." erma-Tru's Contat shares the results from a study commissioned by the company to ex- plore the perceived value an entry door can provide for a home. She reports that a national survey of 2,400 homeowners (fielded by TNS for erma-Tru) found a new entry door can increase the perceived value of a home on average of 4.2 percent or roughly $18,750. is research is supported by the National Association of Realtors indicating improving curb appeal ranks as one of the top five most valuable upgrades that can be made. Knowing this research allows erma-Tru to better help remodelers and home improvement profes- sionals as well. A RESOURCE FOR PROFESSIONALS As Brandon Jacobson, Pella's trade marketing manager, puts it, we care "about both the contractor and homeowners because they are both valuable customers." To that end, the company aims to better help contractors educate homeowner clients about doors via the Pella PRO Resource Center, which fea- tures insights on current trends and project inspiration. Similarly, Jeld-Wen recently launched sev- eral initiatives to help dealers, builders and architects learn more about the company's product lines and provides discussion points for incorporating doors and windows into conversations with homeowners. "e key thing we recommend in these discussions is to point out the amount of real estate doors and windows occupy in a room and the im- pact their design and style can have on the overall look and feel of a space," Flickinger and Monfore explain. "In terms of where we are focused, we actually see the conversation taking place on two tracks. We know con- sumers are doing their own homework as they KOLBE WINDOWS & DOORS anticipates pivot doors gaining in popularity in the high- end market. One such example is the above custom, mahogany wood pivot door with tempered Low-E-270 reeded glass. Circle 10 on inquiry card MASONITE is working to help educate homeowners about how to coordinate all interior and exterior doors together. The company's MAX Configurator can help provide inspiration through final selections. Circle 11 on inquiry card 58 July 2016 QR QualifiedRemodeler.com PRODUCT TRENDS: Doors

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