Elizabeth Souders, director of product man-
agement and marketing with JELD-WEN.
"We want to have options that take the sun
out in Florida and let that warmth in during
the Minnesota winters."
"You've got some [consumers] who are
very focused on thermal performance, and
those folks are more likely to look at some
sort of enhanced glass package," agrees Mark
Montgomery, marketing vice president for Ply
Gem Windows. "Te other portion is very
budget-focused, so they're looking at what
meets codes and what meets their budget."
Ply Gem Windows recently launched the
mid-tier Siteline Series of wood and clad-wood
windows and patio doors that illustrates the
variety of options now available to consumers
as they move up in price point. In addition
to the rot-resistant AuraLast wood protec-
tion process, the windows come standard
with Low-E3-366 glass — a Cardinal Glass
Industries product that adds a third layer of
silver coating for improved SHGC ratings.
Many in the industry, though, see con-
sumers remaining most focused in entry-
and mid-level products. "Certainly, we still
sell more double-pane than triple," says Phil
Wengard, market strategies vice president with
ProVia, though he sees some growing interest
in higher-performing products as efciency has
become more of a priority. "We see a little bit
of a trend in the direction of triple-glazed,"
he continues. "I think the awareness of [ef-
ciency] makes it easier for dealers to sell more
energy-efcient windows than they have in
the past."
Te company recently launched a four-
tiered lineup targeted to budget, efciency
and super-efciency oriented homeowners.
Te entry-level ecoLite Series comes with a
standard ¾-in. glass package, while Aeris,
MARVIN WINDOWS Ultimate Casement replacement windows (top) offer options for a more
contemporary look, with operable and nonoperable units available in special shapes. They
can be paired with similarly streamlined patio doors and Special Shape units (above) to create
unique geometric compositions. Circle 16 on inquiry card
We want to have
options that take
the sun out in
Florida and let that
warmth in during the
Minnesota winters.
56 January 2016 QR QualifiedRemodeler.com
PRODUCT TRENDS: Windows