Qualified Remodeler Magazine

JAN 2016

Qualified Remodeler helps independent remodeling firms to survive, become more professional and more profitable by providing must-have business information, namely best business practices, new product information and timely design ideas.

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Elizabeth Souders, director of product man- agement and marketing with JELD-WEN. "We want to have options that take the sun out in Florida and let that warmth in during the Minnesota winters." "You've got some [consumers] who are very focused on thermal performance, and those folks are more likely to look at some sort of enhanced glass package," agrees Mark Montgomery, marketing vice president for Ply Gem Windows. "Te other portion is very budget-focused, so they're looking at what meets codes and what meets their budget." Ply Gem Windows recently launched the mid-tier Siteline Series of wood and clad-wood windows and patio doors that illustrates the variety of options now available to consumers as they move up in price point. In addition to the rot-resistant AuraLast wood protec- tion process, the windows come standard with Low-E3-366 glass — a Cardinal Glass Industries product that adds a third layer of silver coating for improved SHGC ratings. Many in the industry, though, see con- sumers remaining most focused in entry- and mid-level products. "Certainly, we still sell more double-pane than triple," says Phil Wengard, market strategies vice president with ProVia, though he sees some growing interest in higher-performing products as efciency has become more of a priority. "We see a little bit of a trend in the direction of triple-glazed," he continues. "I think the awareness of [ef- ciency] makes it easier for dealers to sell more energy-efcient windows than they have in the past." Te company recently launched a four- tiered lineup targeted to budget, efciency and super-efciency oriented homeowners. Te entry-level ecoLite Series comes with a standard ¾-in. glass package, while Aeris, MARVIN WINDOWS Ultimate Casement replacement windows (top) offer options for a more contemporary look, with operable and nonoperable units available in special shapes. They can be paired with similarly streamlined patio doors and Special Shape units (above) to create unique geometric compositions. Circle 16 on inquiry card We want to have options that take the sun out in Florida and let that warmth in during the Minnesota winters. 56 January 2016 QR QualifiedRemodeler.com PRODUCT TRENDS: Windows

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