Qualified Remodeler helps independent remodeling firms to survive, become more professional and more profitable by providing must-have business information, namely best business practices, new product information and timely design ideas.
Issue link: https://qualifiedremodeler.epubxp.com/i/623311
Company or sales rep credibility Questionable installed quality Increased costs Happy with current product offering Installer training No perceived value Installer acceptance No customer requests Inspector acceptance Other 19.9% 17.0% 14.7% 13.3% 13.5% 11.2% 10.9% 8.3% 9.6% 7.9% 8.8% 7.5% 7.2% 6.2% 6.3% 5.8% 6.1% 2.9% 2.5% 20.5% PREFERRED MEANS OF COMMUNICATION What is your preferred method of communication with suppliers? Instant message applications 34.9% 32.6% 17.8% 10.1% 1.6% 0.0% 1.6% 1.6% Telephone call Email Face-to-face visits Online ordering system Facsimile (fax) Text message Other TOP REASONS FOR CHANGING MANUFACTURERS When a manufacturer wants to convert you from another manufacturer, what is the best way? TOP CONCERNS FOR PRODUCT TRIAL What are your concerns about new products? Better quality Better service Lower price Other More recognized brand name 51.2% 46.6% 24.4% 31.7% 13.8% 10.0% 7.3% 9.7% 3.25% 1.87% 2015 2014 2015 2014 2015 2014 2015 2014 REASONS FOR PRODUCT TRIAL When a distributor wants to sell you a product you have not used, what is most likely to interest you? TOP REASONS FOR UPGRADED PRODUCTS When a distributor wants to sell you an upgraded product, what is most likely to convince you to make a purchase? Differentiation from other remodelers Improved profit margin Improved image Other Creation of more leads Improved profit margin Differentiation from other remodelers and builders Other Improved image Improved lead flow 31.6% 30.7% 14.0% 14.0% 9.7% 33.1% 25.5% 18.0% 14.6% 8.8% 37.7% 32.5% 13.2% 10.5% 6.1% 28.9% 33.1% 14.2% 18.4% 5.4% Remodelers generally like to pick up the phone and have someone take their order but that is changing. Online means of ordering is now preferred by over 10 percent. Source: Qualifed Remodeler 2016 Supplier Survey Switching product manufacturers is not undertaken lightly, but when done, quality and service are the top reasons. Source: Qualifed Remodeler 2016 Supplier Survey There are no substantive changes year- over-year in reasons for trying new products. Improved profit margin saw the most growth. Source: Qualifed Remodeler 2016 Supplier Survey Moving to a better version of a product or a product with more features typically comes down to the chances for improved. profitability. Differentiation is also key. Source: Qualifed Remodeler 2016 Supplier Survey Hesitancy to try new products comes down to the credibility of the company and the individual representative. Installation questions also hang up the process. Source: Qualifed Remodeler 2016 Supplier Survey SPECIAL REPORT: Supplier Service 48 January 2016 QR QualifiedRemodeler.com