Qualified Remodeler Magazine

AUG 2015

Qualified Remodeler helps independent remodeling firms to survive, become more professional and more profitable by providing must-have business information, namely best business practices, new product information and timely design ideas.

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Page 61 of 79

One area, especially, several manufacturers are witnessing bounce back is the high-end roofng market. Director of Residential Product Marketing for CertainTeed Roofng Alex Pecora explains the recovery has led CertainTeed to launch two roofng lines — Presidio and NorthGate — aimed at the luxury market; a third introduction — Patriot — is more aimed for new contruction, which is also showing re- covery. Presidio is the company's frst foray into metal roofng, and it is designed to replicate the appearance of slate, clay tile and wood shake roofng. NorthGate is an SBS (Styrene Butadine Styrene) modifed asphalt shingle, and Patriot is an asphalt strip shingle with the visual of a laminated shingle, Pecora explains. To address the high-end market, GAF in- troduced an addition to its Ultra Premium Designer category with its triple-layer asphalt wood-look shingle, Glenwood. "You may oofng is an essential part of every home, though it may not be a piece that homeowners interact with on a daily basis. Like many other deci- sions for the home, homeowners make their roofng selections based on many factors: col- or, material type, price, predicted longevity, energy efciency and more. Te good news for roofng manufacturers is it seems the market is on an upswing fnally post-recession. Kayla Kratz, product manager at Boral Roofng, has seen the remodeling side of business increase. "Since 2008, the reroof and remodel has been a growing segment for our company following the market demand," she says. "When new build starts slowed down, we defnitely saw an increase in reroof opportu- nities. Some of that is due to climatic events, and others are just the natural aging of the old roofng material they had on their house." Manufacturers report the roofng market is bouncing back post-recession with new colors to match homeowner tastes, new and updated materials, and tools to help remodelers meet changing regulations By Kacey Larsen R ROOFING: UPWARD AND ONWARD PRODUCT TRENDS: Roofing 58 August 2015 QR QualifiedRemodeler.com

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