Qualified Remodeler Magazine

JUL 2015

Qualified Remodeler helps independent remodeling firms to survive, become more professional and more profitable by providing must-have business information, namely best business practices, new product information and timely design ideas.

Issue link: https://qualifiedremodeler.epubxp.com/i/548106

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Page 45 of 59

PRODUCT TRENDS: Siding in their high-end Celect Siding line. Te com- pany licenses the patented Kynar technology to apply fnishes on the relatively new cellular PVC Celect product. "A dark gray color named Wrought Iron along with really bold reds, browns and tans are selling well," says Booz, who serves as the company's vice president of new product development. "Kynar frst made its name on aluminum extrusions for high-rise ofce buildings," Booz notes. "Tey really made their name in heavy-duty commercial applications. And they have taken that technology to a shingle products, as well as its plank and trim products. "When you factor in all of the color choices and various combinations of plank, trim and shingles, there are literally thousands of diferent color combinations," says Setty. Royal Building Products' Steve Booz agrees that bold colors, especially those that are factory applied and promise to be durable for many years, are driving their siding sales, particularly siding manufacturers are coming out with grays that are not neutral, but a good base of color." To back up Zenoby's point, Heartland's biggest hit this year is Timberline, which is a dark gray with a green tint. "We are having a lot of success with it," Zenoby says. Many other manufacturers are fnding success with bolder colors as well. Jonathan Wierengo, a vice president with Tapco, a di- versifed exteriors products company, says the company is seeing increased demand from "people who are not afraid of colors. "We are defnitely seeing richer colors," Wierengo says. "It used to be earth tones, and I think people are getting away from those. We are seeing richer, bolder colors, like steel blue; colors that are nice especially if you have a white trim or something that will pop." Fiber cement leader James Hardie has em- phasized color for many years, says Remodeling Segment Leader Marc Setty. In 2015, the com- pany introduced a raft of new local and regional products. But the company's national platform is chiefy built around the specialization that is ofered to consumers via its 30 factory-applied colors when combined with diferent variations of trim, siding and accessories. To choose its colors, Hardie turned to color expert Leslie Harrington who picks colors for Crayola and upscale home retail- er, Pottery Barn. ColorPlus is ofered on its JAMES HARDIE pioneered the fiber cement siding category and now offers dozens of authentic styles via HardiePlank, HardieTrim and its Artisan Series. Over 30 factory-applied colors are available. Circle 7 on inquiry card CERTAINTEED's Encore line of vinyl siding has three new hues — Castle Stone Seagrass and Buckskin. The shades are available for Encore's Double 4-in. Clapboard, Double 5-in. Clapboard and Double 4 1 ⁄2-in. Dutchlap profiles. Circle 8 on inquiry card 46 July 2015 QR QualifiedRemodeler.com | ForResidentialPros.com

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