Qualified Remodeler Magazine

JUL 2015

Qualified Remodeler helps independent remodeling firms to survive, become more professional and more profitable by providing must-have business information, namely best business practices, new product information and timely design ideas.

Issue link: https://qualifiedremodeler.epubxp.com/i/548106

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Page 44 of 59

and to a growing degree the ability to person- alize their own design ideas. "When we look at recent buyer surveys, a few trends emerge. First is the desire for sid- ing that is extremely durable and low mainte- nance. Ten there is a need for a product that is beautiful, one that is aesthetically accurate as possible. And lastly there is a desire for having an element of personalization to it," Blais says. "Tose are the buyers' needs that exist today, and they have been the foundation of buyers' needs for a long time." BOLDER, DARKER, BRAVER Jerome Zenoby, manager of Heartland Siding from ProVia, says his company is experiencing a lift in the siding market in large measure due to the introduction of bolder colors in 2014. "We are seeing bolder and deeper colors have success. Homeowners are becoming more brave and that's what's driving the demand for more colors," says Zenoby. "We're seeing grays — both warm and cool grays. Gray is not a neutral basic anymore. It is a foundational color. You have green grays and some brown grays. So PROVIA's Heartland vinyl siding is a heavier gauge premium product. Bold colors, particulaly grays are selling well. Vertical board-and-batten style products, as shown in the large gable above, are on trend, as is the mixing of materials to create unique looks. Circle 6 on inquiry card LP SMART SIDE is an engineered wood siding that is gaining share in many markets around the country. The company is focused on training to ensure that the premium product is properly installed. Circle 5 on inquiry card QualifiedRemodeler.com | ForResidentialPros.com QR July 2015 45

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