Qualified Remodeler Magazine

OCT 2014

Qualified Remodeler helps independent remodeling firms to survive, become more professional and more profitable by providing must-have business information, namely best business practices, new product information and timely design ideas.

Issue link: https://qualifiedremodeler.epubxp.com/i/397642

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Page 51 of 67

52 October 2014 QR ForResidentialPros.com PRODUCTS: Trends | By Kacey Larsen DURADEK How does your decking help residen- tial remodelers? Outdoor living has grown exponentially over the past several years. Homeowners are maximizing space and extending their living areas outward, making their decks a true extension of the home. Duradek provides an attractive, skid-resistant surface without the maintenance required with traditional wood decks. More importantly, the solid surface allows elevated decks to provide additional dry space below for extra storage and gives rooftop decks reliable waterproofing for liv- ing space below. What's the next advancement in the decking and hardscape market? People desire naturally inspired colors and textures for their functional outdoor living space. Products that are attractive and serve a functional purpose, like Duradek's waterproof walking deck surfaces, target the practical needs of waterproof protec- tion and unique design desires for outdoor living surfaces. A combination of function and design using patterns and color tones that subtly emulate natural inspirations invites harmony to exterior design schemes, allowing deck designs to blend seamlessly between the interior of the home and the landscaping. Circle 34 on card www.for residentialpros.com/10621128 M O I S T U R E S H I E L D F R O M ADVANCED ENVIRONMENTAL RECYCLING TECHNOLOGIES How do your and decking help resi- dential remodelers? MoistureShield offers a family of high- performance composite decking and rail- ing products remodelers can choose from to meet any customer's style and budget. We're the only composite that is durable enough to be installed on the ground, in the ground or underwater and still be protected by the industry's leading lifetime warranty. With support programs like the MoistureShield Valued Partner (MVP) program, we also provide contractors with extra perks like product rebates and customer referrals. What's the next advancement in the decking and hardscape market? Manufacturing innovation is definitely the advancement to watch. Capped com- posites are quickly growing in popularity; possibilities are endless with manufactur- ers competing to make unique upgrades to the look and performance of these boards. MoistureShield's PRO line is a great example of this. It's a capped com- posite with proprietary moisture protec- tion that leads to the durability the brand Tread on them Decking and hardscape products are capable of blending into outdoor living spaces or purpose- fully standing out through color, material and size choices 1 2 For more info circle 62

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