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Colors, realism, material
combos dominate siding
products and design
The number of color choices for siding will continue to grow,
while siding products look more like wood each day and
homeowners combine an increasing variety of materials
CERTAINTEED
How does your siding help resi-
dential remodelers succeed?
CertainTeed offers unsurpassed
Freedom of Choice through its
portfolio of long-lasting polymer,
exterior trim, and insulated
and vinyl siding. This gives
remodelers more opportunities
to help customers find exactly
what they're looking for from
a single source. Products are
designed to mix and match with
each other and feature authentic
textures, versatile styles and
rich color combinations, for a
beautifully coordinated look.
Our ColorVie tool also makes
it easy to assist homeowners in
visualizing a finished look. Our
siding is manufactured for fast,
precise, easy installation and to
withstand severe weather, with
high impact resistance, durability
and lifetime fade protection.
What's the next advancement
in the siding market?
We'll see more evolution of
colors and textures along with
more importance placed on
coordinating siding colors
with roofing shingles, trim,
fence, railing and decking
for outstanding curb appeal.
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residentialpros.com/11419902
NICHIHA
How does your siding help res-
idential remodelers succeed?
The variety of textures and
finishes available for fiber
cement siding continues to
grow, providing remodelers
and their homeowner customers
with a great deal of aesthetic
flexibility. Remodelers can get
a traditional look of shakes or
lap siding without the threat of
warping, rotting or falling victim
to pests. And, it's easy to install
— we constantly hear from
contractors that our products
look great and they are easy to
install. Authenticity continues
to increase, with each piece
offering gorgeous shadow lines
and high-end curb appeal that
rivals real wood. Continued
improvements to our pre-
finishing technology, specifically
designed for fiber cement board,
ensure that colors are as durable
as the material itself.
What's the next advancement
in the siding market?
Though still an emerging
c a t e g o r y i n c o m p a r i s o n
t o c o m p e t i n g m a t e r i a l s ,
fiber cement continues to
increase its market share as
builders, remodelers and
consumers embrace its
affordability, durability,
ease of installation and
low maintenance. Fiber
cement is making possible
what isn't possible with
traditional siding options
— modern looks and unseen
textures and finishes. We
have introduced Architectural
Wall Panels, a first in its class.
The use of AWP in residential
applications is evolving the look
of today's modern homes.
Circle 35 or visit directory.for
residentialpros.com/11419905
34 May 2014 QR ForResidentialPros.com
PRODUCTS: Trends | By Rob Heselbarth
QUR_34-35_ProdTrend514.indd 34 4/28/14 10:14 AM