Qualified Remodeler Magazine

JUN 2019

Qualified Remodeler helps independent remodeling firms to survive, become more professional and more profitable by providing must-have business information, namely best business practices, new product information and timely design ideas.

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Page 54 of 68

water, dispense a metered amount, and even fill custom containers like a coffee pot without liƁing a finger. VoiceIQ Technology is available on Trinsic faucets and will be available on any faucet with Touch2O Technology this summer, Miller adds. Purposeful Technology The Beale MeasureFill Touch Kitchen Faucet from American Standard became the first product to market that delivers an adjustable set volume of water on demand—up to 5 cups—achieving the precise measurement faster than using a conven- tional measuring cup, says Katty Pien, chief mar- keting officer. The high-arch faucet streamlines cooking and baking tasks, reducing clutter. "Consumers are attracted to the automatic and crave convenience. Anything that will help save them time (and money) is a win," she notes. "Our MeasureFill technology makes a tedious task like measuring water [more] efficient and less time-consuming, so consumers can get back to what matters most." The manufacturer knows many consumers today spend a lot of time researching different products and looking for inspiration, Pien explains. American Standard focuses on making the reno- vation process easier by assisting homeowners in finding and digesting information about products "Homeowners remodel the kitchen because they have decided to stay in their house and remodel for their personal use, or they remodel to get a better resale value," she explains. "Delta [Faucet] helps [homeowners] by providing relevant, trending style options and technology advancements in different price points and accessories to complement their kitchen space." The manufacturer observes many customers in the market opting for black stainless, matte black and gold finishes, Miller says. As a result, Delta Faucet has expanded production to include these popular finishes—as well as the Champagne Bronze finish—in its top-selling collections such as the In2ition Shower Head and the Trinsic Kitchen Faucet, she adds. "We're constantly talking to showroom associ- ates, influencer partners and designers, monitoring what happens in the industry to identify gaps in our portfolio and ongoing market needs," Miller notes. "We have a robust team of industrial designers who are also consistently traveling, pulling inspiration from locations to inform collections." With the growth of the "connected home," voice-enabled assistance presents a huge oppor- tunity for the company, she says. Delta Faucet launched VoiceIQ Technology, which allows con- sumers to turn their faucet on and off, warm the AMERICAN STANDARD creates its Beale MeasureFill Touch Kitchen Faucet (above) to deliver an adjust- able set volume of water on demand faster than any conventional method. Circle 6 on inquiry card PRODUCT TRENDS 54 June 2019 QualifiedRemodeler.com

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