Qualified Remodeler Magazine

MAY 2019

Qualified Remodeler helps independent remodeling firms to survive, become more professional and more profitable by providing must-have business information, namely best business practices, new product information and timely design ideas.

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well-regarded Aura family of paints. Aura Interior Flat debuted May 6. "Flat coatings tend to more easily give you the cor- rect color," Mundwiller says. "That is why designers like the look so much. It is deeper and richer. Now we ĖħĚĖėġĚĩĤĜĞīĚĤĪħüĪħĖĘĪĨĩĤĢĚħĨĖĘĝĤĞĘĚĞģƀĖĩŤ Tom Lee, senior vice president of marketing for Behr, which is exclusively sold through Home Depot locations, says the company's relatively new line of Behr Chalk Decorative Paint is a cousin to the ėĤġęĚħƀĖĩġĤĤĠĩĝĖĩęĚĨĞĜģĚħĨĖħĚĨĚĚĠĞģĜţþĝĖġĠ ĤŻĚħĨĖĬĤħģĤħęĞĨĩħĚĨĨĚęġĤĤĠŤ ýĚĝħĤŻĚħĨĞĩĨþĝĖġĠÿĚĘĤħĖĩĞīĚċĖĞģĩġĞģĚĞģ custom colors and is available in an aerosol for use on stairway spindles and other vertical applications, Lee explains. On-Trend Flat and Chalky Looks Kilz, a Behr company, stepped into the mainstream paint world recently when it rolled out a series of ĥĖĞģĩĨĪģęĚħĩĝĚėħĖģęĈĖĜģĤġĞĖăĤĢĚėĮąĤĖģģĖ Gaines. The Kilz brand—which is known for its cornerstone product, a one-coat, multisubstrate priming solution—has thus broadly expanded its ĤŻĚħĞģĜĨĞĜģĖġĞģĜĩĝĖĩĞĩĞģĩĚģęĨĩĤėĚĖěĪġġÇġĞģĚ paints and coatings supplier going forward. One of the coatings to come out under the Magnolia Home line is an interior "chalk style" paint, which is a look designers are seeking these days. ćĞĠĚĬĞĨĚĈĞĠĚĈĪģęĬĞġġĚħŽĚġęęĚīĚġĤĥĢĚģĩ manager for Benjamin Moore, explains his compa- ģĮħĚĘĚģĩġĮĜĤĩĞģĩĤĩĝĚţƀĖĩŤĘĤġĤħėĪĨĞģĚĨĨĬĝĚģ ĩĝĞĨĢĤģĩĝĞĩėĚĜĖģĤŻĚħĞģĜĖţƀĖĩĨĝĚĚģŤĞģĞĩĨ A sampling of BENJAMIN MOORE's colors of the year for 2019 are show above. It includes new "at" colors under the agship Aura brand. Circle 8 on inquiry card PRODUCT TRENDS 50 May 2019 QualifiedRemodeler.com

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