Qualified Remodeler Magazine

MAY 2019

Qualified Remodeler helps independent remodeling firms to survive, become more professional and more profitable by providing must-have business information, namely best business practices, new product information and timely design ideas.

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ďĎčšĨĩħĪĚĨĚĘħĚĘĩĨĖĪĘĚĞĨĞĩĨĥĖĞęĨĤĘĞĖġĢĚęĞĖ ĢĖħĠĚĩĞģĜĥħĤĜħĖĢĬĝĞĘĝĨĪĥĥĤħĩĨĩĝĚĘĤĢĥĖ- ģĮšĨ"$ĘħĚĬĨĬĝĤĖħĚĘĤģĨĩĖģĩġĮ ĬĤħĠĞģĜĂĚĖħ uses paid programs on Facebook, Instagram and ĔĤĪďĪėĚĩĤęħĞīĚďĝĚĩĚĘĝģĞĦĪĚĨĝĚšĨęĚīĚġĤĥĚę ĖġġĤĬĝĞĢĩĤĩĖħĜĚĩĝĞĨĢĚĨĨĖĜĚīĚħĮĚŻĚĘĩĞīĚġĮĩĤ likely buyers. Hundreds of messages each day are ĨĚģĩĞģěħĤĢĥħĤĨĥĚĘĩĨĬĖģĩĞģĜĩĤĠģĤĬĢĤħĚ Back at company headquarters in Moline, ĄġġĞģĤĞĨĩĝħĚĚěĪġġÇĩĞĢĚĨĤĘĞĖġĢĚęĞĖĨĩĖŻĚħĨĖħĚ ĩħĖĞģĚę ĩĤ ħĚĨĥĤģę ĞĢĢĚęĞĖĩĚġĮ ďĝĚĮ ĖģĨĬĚħ questions about the product via direct messages. ĊƁĚģ ĩĝĚĮ ĜĚĩ ěĖħ ĚģĤĪĜĝ ĖġĤģĜ Ğģ ĩĝĚ ĥħĤĘĚĨĨ ĬĝĚħĚĩĝĚĥħĤĨĥĚĘĩĞĨĢĤīĚęĩĤĖĢĚĢėĚħĤěĩĝĚ sales team. ţüĜĤĤęĥĚħĘĚģĩĖĜĚĤěĤĪħėĪĮĚħĨĝĖīĚĨĞĜģĚę ĘĤģĩħĖĘĩĨĖģęĥĖĞęęĚĥĤĨĞĩĨĬĚġġėĚěĤħĚĬĚĢĚĚĩ ĩĝĚĢĞģĥĚħĨĤģŤĂĚĖħĚĭĥġĖĞģĨţČĪĞĩĚĤƁĚģĢĚĚĩ ĩĝĚĢěĤħĩĝĚŽħĨĩĩĞĢĚĤģĩĝĚęĖĮĬĚĞģĨĩĖġġĩĝĚğĤėŤ New TSR Dealerships The TSR model of running a concrete coatings ėĪĨĞģĚĨĨĞĨĬĤħĠĞģĜćĖĨĩĮĚĖħĂĚĖħĥĖħĩģĚħĚęĬĞĩĝ ĖģĞģīĚĨĩĤħĞģĒĖĪĠĚĜĖģĄġġĞģĤĞĨĬĝĤėĤĪĜĝĩ%! percent of a TSR branch there. That branch is up ĖģęħĪģģĞģĜĬĞĩĝĩĝĚĞģīĚĨĩĤħģĤĬĬĤħĠĞģĜěĪġġÇ ĩĞĢĚĞģĩĝĚėĪĨĞģĚĨĨĬĝĚħĚĜħĤĬĩĝĞĨĚĭĥĚĘĩĚęĩĤ be strong this year. ďĝĞĨĮĚĖħďĎčĞĨĚĭĥĖģęĞģĜĞģĩĤýġĤĤĢĞģĜĩĤģ ĄġġĞģĤĞĨĖėĤĪĩ#&!ĢĞġĚĨĨĤĪĩĝĚĖĨĩĤěĈĤġĞģĚĬĝĚħĚ ĤģĚĤěĩĝĚĘĤĢĥĖģĮšĨĢĤĨĩĩħĪĨĩĚęĚĢĥġĤĮĚĚĨąĤĨĝ ĎĢĪġġĬĞġġĨĩĖħĩĖėħĖģĘĝĩĝĚħĚĖġĨĤĖĨĖ%!ĥĚħĘĚģĩ ĤĬģĚħĖƁĚħĞģīĚĨĩĞģĜ%!!!! ďĝĞĨĨĩħĖĩĚĜĮĤěęĚīĚġĤĥĞģĜĖěĖĨĩÇĜħĤĬĩĝĢĤęĚġ ĖģęĩĝĚģħĖĥĞęġĮĚĭĥĖģęĞģĜĩĝĚėĪĨĞģĚĨĨĬĞĩĝġĤĘĖġ partners has been employed many times before— ĢĤĨĩģĤĩĖėġĮĈĖĩĩĆĖĪġĞĜĤěćĚĖěāĞġĩĚħĝĖĨĜħĤĬģ to be one of the largest contractors in the country through this strategy. And it all starts by not having ĖęĚŽģĚęĩĚħħĞĩĤħĮ ţďĝĖĩšĨħĚĖġġĮĩĝĚĤģġĮ ĬĖĮĩĝĖĩĬĚĬĖģĩĩĤĜħĤĬ üģęĞĩęĤĚĨģšĩģĚĘĚĨĨĖħĞġĮĝĖīĚĩĤėĚĖĨĖġĚĨĥĚħĨĤģĄĩ could be a production person. It could be a market- ĞģĜĥĚħĨĤģĖģęĮĤĪĠģĤĬĩĝĚĞģęĞīĞęĪĖġĩĝĖĩšĨĜĤĞģĜ for Bloomington. He actually started in marketing, ĩĝĚģĝĚĬĚģĩĩĤĥħĤęĪĘĩĞĤģĖģęĩĝĚģĝĚšĨėĚĚģĞģ ĨĖġĚĨěĤħĩĝĚġĖĨĩĮĚĖħŤĂĚĖħĚĭĥġĖĞģĨţăĚšĨġĞĩĚħĖġġĮ ĬĤħĠĚęĞģĖġĢĤĨĩĚīĚħĮĥĤĨĞĩĞĤģĞģĤĪħĘĤĢĥĖģĮŤ ĊģĚĤěĩĝĚĠĚĮĨĩĤďĎčšĨęĚĖġĚħĚĭĥĖģĨĞĤģĥġĖģ ĞĨĖĨĩħĖĩĚĜĮĤěĘĤģĩĞģĪĖġġĮħĚĞģīĚĨĩĞģĜĥħĤŽĩĨėĖĘĠ into the business to enable additional purchases of ĩħĪĘĠĨ Ėģę ĚĦĪĞĥĢĚģĩ ĩĤ ĥĪĩ ĢĤħĚ ĘħĚĬĨ Ĥģ ĩĝĚ ĨĩħĚĚĩďĝĚĒĖĪĠĚĜĖģėħĖģĘĝĞĨĤĥĚħĖĩĞģĜĬĞĩĝĩĝħĚĚ ĩħĪĘĠÇĩħĖĞġĚħ ĘĤĢėĞģĖĩĞĤģĨ ĬĝĞĘĝ ĘĤĨĩ )!!!! ĚĖĘĝ ĈĤġĞģĚ ĞĨ ĤĥĚħĖĩĞģĜ ĬĞĩĝ "$ ĩħĪĘĠÇĩħĖĞġĚħĨ ĖģęĘħĚĬĨďĝĚĢĤħĚĘħĚĬĨĮĤĪĝĖīĚĩĝĚĜħĚĖĩĚħ ĩĝĚĘĖĥĖĘĞĩĮěĤħĩĪħģĞģĜĩĝĚĤģĚÇĤħĩĬĤÇęĖĮğĤėĨ ţĒĚšīĚėĚĚģħĚĞģīĚĨĩĞģĜĞģĩĝĚėĪĨĞģĚĨĨĬĚĚĠ ĖƁĚħ ĬĚĚĠ ĨĞģĘĚ ÿĚĘĚĢėĚħ Ĥě #!"'Ť ĂĚĖħ ĨĖĮĨ ţĊĪħĥĝĞġĤĨĤĥĝĮĞĨġĞīĚĤģĬĝĖĩĮĤĪĘĖģėĪĩęĚŽ- ģĞĩĚġĮĥĪĩĖĨĢĪĘĝĢĤģĚĮĖģęĩĞĢĚĖģęĚŻĤħĩĞģĩĤ reinvesting in your business." From left to right, Gear, Russell and Derek Gibson, a co-owner of TSR in Waukegan, Ill., celebrate the compa- ny's designation in December 2018 as top Penntek dealer in the nation. QualifiedRemodeler.com May 2019 41

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