Qualified Remodeler Magazine

APR 2019

Qualified Remodeler helps independent remodeling firms to survive, become more professional and more profitable by providing must-have business information, namely best business practices, new product information and timely design ideas.

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then lighter colors for the corner posts, or using lighter cream with darker colors for the trim. I don't think you'll see any house being built with just one type of siding." And, among Nichiha's customers, Seims is see- ing a strong move to cleaner, more contemporary lines. "They're looking for something different," he says. "Their No. 1 motivator is they want some- thing different and more modern—that's our typ- ical customer and our target customers." Looking Ahead Today's color and profile preferences appear strong enough to continue for at least a few years, our siding experts predict, though perhaps with a few twists. For example, Boral product manager Matt Michalski sees growth in CraƁsman style as an alternative to traditional lap siding. And Lane Williams, associate segment marketing manager for LP Building Products, sees the growing interest in farmhouse-style design continuing. Beyond colors and profiles, others predict great- er attention to moisture management and overall performance—such advances are high on Bruno's list of predicted future developments. And other industry pros expect siding materials themselves to continue to evolve. "I think you're going to see a lot more compos- ite, more solid panels," ProVia's Mickle predicts. "And I'm sure they're going to come up with some material we don't have today." NICHIHA has added a new 17 7/8- by 71 9/16-in panel size to its VintageWood fiber cement siding series (shown above). The shorter size gives archi- tects the opportunity to stagger the panels to create more organic looks. Circle 11 on inquiry card The composition of Celect Cellular Composite Siding (shown left) from ROYAL BUILDING PRODUCTS prevents rotting, splitting, warping and other conditions that can be caused by high solar exposure and salt air. Circle 12 on inquiry card QualifiedRemodeler.com April 2019 85

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