Qualified Remodeler Magazine

APR 2019

Qualified Remodeler helps independent remodeling firms to survive, become more professional and more profitable by providing must-have business information, namely best business practices, new product information and timely design ideas.

Issue link: https://qualifiedremodeler.epubxp.com/i/1107022

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Page 86 of 102

Cape Cod Perfection polymer-shake profile is of- fered in a Mariner Blue hue (among others) to meet this demand. Beyond these color preferences, he adds, "People are looking for different colors and textures above and below their lap siding." Steve Booz, vice president of marketing for Royal Building Products, notes the rising popularity of a range of neutral gray hues. The company has named a range of such tones, grouped under the Slatescape palette, its 2019 Color Trend of the Year. He also sees a number of profile options on the rise. "We're seeing a lot of mix-and-match, and board-and-batten is making a huge resurgence," he says. "And we're certainly seeing a lot of shake. If it's not a whole-house project, we're seeing it in gables." ProVia's Mickle emphasizes an interest in con- trast across a home' taste others noted for deep, rich colors. "We see people using those colors for the main siding and doors and shutters is gone. Instead, remodeling clients are dreaming of exterior designs that mix and match a range of colors, textures and profiles. "Accents are huge, whether it's shingles or board-and-batten vertical siding," says Robert Clark, CertainTeed's vinyl siding product manag- er, of the desire of today's homeowners to create signature looks. "Also, a lot of wide-face vinyl sid- ing panels—I think it reminds them of traditional clapboard." But, he adds, while the appeal of visual accents seems nearly universal, the specifics of those ac- cents can vary significantly by region. "Triple 3-inch siding is big in New England. There are a lot of old, old houses there that they're replicating. In some parts of the country it's Dutch lap. I've even seen parts of a state where they've loved Dutch lap and other parts where they won't touch it." Bolder and darker colors also are on the rise, according to Tando's Bruno. His company's new PLY GEM 's Western Extreme is designed with advanced polymers to stand up to the extreme weather and low humidity mountain locations can face. Shown here in the Scottish Thistle finish, the siding is installed with a unique panel-locking system for extra grip in high winds. Circle 10 on inquiry card PRODUCT TRENDS 84 April 2019 QualifiedRemodeler.com

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