Qualified Remodeler Magazine

APR 2019

Qualified Remodeler helps independent remodeling firms to survive, become more professional and more profitable by providing must-have business information, namely best business practices, new product information and timely design ideas.

Issue link: https://qualifiedremodeler.epubxp.com/i/1107022

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Page 84 of 102

Information Overload One big difference between the siding market to- day and that of a few decades ago is the enormous increase in options now available to homeowners. In the past, perhaps a prospective remodeling cus- tomer could pick from cedar, metal, vinyl and fiber cement offerings. Now, each of these has fragment- ed: insulated and non-insulated versions for vinyl and aluminum; a range of different fiber cement formulations; and the entirely new category of polypropylene-based polymer siding, primarily in shake-style products. As a result, information overload can make selection more confusing. "Not only is it confusing for the homeowners, it's also confusing for the remodelers," ProVia's Mickle says, adding that online searches oƁen make the decision process even more difficult. "With all the ways to collect information, it's hard to parse what's good information and what's bad information." Tim Seims, Nichiha's modern homes segment leader, sees one frequent resource, Pinterest, as both a blessing and curse during this process. The social media platform enables homeowners to curate an album—or "board"—of photos from manufacturers, other homeowners and design en- thusiasts that, collectively, describe the look they want to achieve. Their hope is oƁen to turn this board over to a remodeler as guidance for their own project. Many times, though, the remodeler is leƁ with more questions than answers. "The homeowner does this board, but if it's not in the scope of materials the remodeler works with, Demonstrating the popularity of contrasting colors to call out archi- tectural features, CERTAINTEED 's Northwoods Single 7-inch Straight Edge Perfection Shingles in Autumn Red are used, above, to call out ga- bled rooflines. Shingle patterns create an appearance of hand-split cedar. Circle 7 on inquiry card Illustrating the contrasting textures homeowners now prefer, PROVIA 's HeartTech Super Polymer siding is installed at right in both standard clapboard and Board 'n Batten profiles. The siding is formulated with pigments and other additives to maintain its finish over the years. Circle 8 on inquiry card PRODUCT TRENDS 82 April 2019 QualifiedRemodeler.com

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