Qualified Remodeler Magazine

APR 2019

Qualified Remodeler helps independent remodeling firms to survive, become more professional and more profitable by providing must-have business information, namely best business practices, new product information and timely design ideas.

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for remodeling makes this market critical to their own bottom lines. "We recognize them both as important, but the opportunity where we spend the majority of our attention is in the remodeling community," says Ralph Bruno, CEO and president of Derby Building Products, parent company of Tando, which manufactures polymer-based shake siding under the TandoShake and Beach House Shake lines. "The amount of homes built in 1980 dwarfs the number of homes now being built." Kevin Mickle, siding product manager with ProVia, sees a similarly strong opportunity for his company's polymer-based vinyl shake and siding offerings. "Since 2008, almost 11 existing homes are selling for every new home, so that's just a lot more homes to remodel. And almost two-thirds of homes are at least 30 years old." Holdover effects from last decade's housing collapse also are contributing to today's strong remodeling market, according to Jim Wueste, vice president of sales and marketing for fiber cement products manufacturer Nichiha. The dramatic drop in mortgage interest rates during that peri- od led many homeowners to refinance, he notes. "You have a lot of individuals who refinanced and are below a 4.0 interest rate, so the motiva- tion to move just isn't there," Wueste says. "So the desire to remodel is driving where we are now in the market." Jeff Kemerley, director of repair and remodel with James Hardie Building Products, manufac- turer of fiber cement siding in a range of styles, breaks this math down further, noting multiple economic and demographic trends driving growth in his company's remodeling business. These in- clude existing homeowners deciding to stay put rather than move in the face of today's high home prices; millennials with budgets that can't stretch to afford new construction; and location-driven purchasing decisions pushing many buyers into homes that need work in order to live where their jobs—or dreams—take them. "Because of these three trends, homeowners are buying with the expectation of investing in renova- tion projects like siding," Kemerley says. DERBY BUILDING PRODUCTS recently added Mariner Blue to its color options for Tando's Cape Cod Perfection profile. Like all the profiles in the TandoShake line, Cape Cod Perfection offers poly- mer-based durability and a lightweight design that allows for easy one-person installation. Circle 5 on inquiry card The Artisan Shingle is the latest ad- dition to JAMES HARDIE 's Aspyre Collection. The fiber cement shingles feature detailed woodgrain patterns and a variety of widths to capture the look of real cedar shake. Circle 6 on inquiry card SIDING MAKERS SEE REMODELING AS A BIGGER GROWTH OPPORTUNITY THAN NEW CONSTRUCTION. QualifiedRemodeler.com April 2019 81

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