Qualified Remodeler Magazine

APR 2019

Qualified Remodeler helps independent remodeling firms to survive, become more professional and more profitable by providing must-have business information, namely best business practices, new product information and timely design ideas.

Issue link: https://qualifiedremodeler.epubxp.com/i/1107022

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Page 82 of 102

TALK to siding product manufacturers to- day, and you'll hear a lot of enthu- siasm for the remodeling market. Economic and demographic trends, they say, are driving bigger parts of their business toward exterior updates versus new construction. These companies are re- sponding with an array of new color, profile and material offerings designed to meet today's shiƁ toward cleaner, contemporary lines and address remodelers' concerns about project margins and labor shortfalls. Economics 101 Almost across the board, siding makers see re- modeling as a bigger growth opportunity than new construction. Of course, no building products maker is going to ignore the new home sector. But those on the marketing side of the industry rec- ognize the sheer number of potential homes ripe Siding Goes Bold Siding professionals are bullish on today's remodeling market. They see homeowner excitement for new color and profile options driving new business for exterior makeovers nationwide. by Chuck Ross The Shiplap profile in BORAL 's TruExterior Craftsman Collection is edge-matched for a tight joint appearance. TrueExterior can be used in ground-contact applica- tions. Circle 4 on inquiry card PRODUCT TRENDS 80 April 2019 QualifiedRemodeler.com

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