Qualified Remodeler Magazine

APR 2019

Qualified Remodeler helps independent remodeling firms to survive, become more professional and more profitable by providing must-have business information, namely best business practices, new product information and timely design ideas.

Issue link: https://qualifiedremodeler.epubxp.com/i/1107022

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Page 42 of 102

Clients' Top Motivations for Outdoor Living Projects 2019 2018 Top Lead Sources for Marketers 2019 2018 What Are Your Sources for Outdoor Living Referrals? 2019 2018 To add entertaining space To create more living space To make existing spaces more functional To upgrade existing outdoor features and fixtures To address changing lifestyle or family needs To correspond with a newly remodeled interior space or room addition To increase home value Client referral Past remodeling or home improvement client Referral from architect Referral from outdoor specialty retailer Referral from landscape contractor Referral from pool contractor Other Unpaid social media posts Print advertising Houzz Home shows/events Paid social media posts Pay-per-click (PPC) HomeAdvisor Angie's List Other Broadcast TV, radio 37% 18% 17.3% 35.1% 30.5% 30.7% 9.8% 10.5% 8.4% 8.1% 9.9% 6% 4.9% 2.1% 2.2% 5.2% 36.4% 20.6% 14.4% 10.6% 12.9% 15.3% 9.4% 8.6% 7.9% 5.8% 4.3% 1.4% 10.6% 6.4% 4.2% 5.3% 4.8% 6.9% 21% 15.1% 10.8% 8.4% 5% 5% .6% 3.5% 8.7% 42.2% 15.3% 20.2% 10.4% 14.5% Online marketing of outdoor living services is the clear choice for QR readers. In particular, there was an increased preference for paid social, PPC and lead aggregators. Qualified Remodeler, 2019 Entertaining remains an important project driver, but "adding living space" gained along with a de- sire to add functionality. Qualified Remodeler, 2019 Outdoor specialty retailers have grown as a referral source, but past clients remain No. 1. Qualified Remodeler, 2019 Actively Market Outdoor Living Services Despite 83.8 percent of remodeler respondents noting they completed an outdoor living project in 2018, many still do not market such services. Qualified Remodeler, 2019 53.8% NO 46.2% YES Photo: Sonrise Building Company 2019 OUTDOOR PLANNING GUIDE: RESEARCH 42 April 2019 QualifiedRemodeler.com Sonrise Building Company, Naples, Florida

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