Qualified Remodeler Magazine

APR 2019

Qualified Remodeler helps independent remodeling firms to survive, become more professional and more profitable by providing must-have business information, namely best business practices, new product information and timely design ideas.

Issue link: https://qualifiedremodeler.epubxp.com/i/1107022

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Page 24 of 102

How did you choose this career, and how has your background and degree in business management helped you? I went to school knowing I wanted to start my own company and run a business, but I just wasn't sure what that business was going to be. AƁer a decade of working in the corporate world and remodeling three of my own houses, I decided my passion for design and problem solving would fit well with this industry. I have the mentality that my job is to run a successful and healthy business, and the fact that I love being in the remodeling business is just a bonus. Your website details "The Lovette Difference." How did the items listed make the cut, so to speak? I actually started my company as an investor flipping houses. I like to call these few years before the [Great Recession] my "Master's Degree in Remodeling." When the crash of 2008 altered my course, I decided to create a company that focused on remodeling for clients instead of my investment properties. I was out in the field performing the work, but I was also on the other side of the table dealing with other contractors and subs. I based our business model on everything I found frus - trating with this industry: Communication, scheduling and budgeting were at the top of my list, and these are the things that helped create the Lovette Difference. Your company has been recognized among GuildQuality's Customer Satisfaction Leaders. What have you found helps with clients' satisfaction? We have been a GuildMaster Award Winner from GuildQuality every year since 2013. I think this is a result of our core values but also setting expectations on the front end with a client. The more you can communicate, the more you can eliminate surprises. We work in an industry where surprises are sometimes unavoidable, but if you communicate and are transparent with your clients, you can elimi- nate much of the stress involved with surprises. What is your No. 1 source of leads? Our best leads are always referrals from our past clients, but our largest source of leads definitely comes from the digital world. It's a combination of our website, Google searches, Houzz, social media and third-party articles. It's hard to pinpoint exactly what works the best, which is why we do a little of everything. We will have a prospect call the office and say they saw our truck in their neighborhood, but when I get to their house they have a magazine open on the countertop with an article about us, mention they saw our jobsite sign at their neighbor's house, and also saw us mentioned in a Facebook group. The more exposure we have to a prospect the better positioned we are to receive that phone call when they are ready to remodel. What does being part of NAHB Remodelers mean to you? First of all, it's just a great group of people with a sincere dedication to making our in- dustry stronger. I feel a strong obligation to this industry to make it better for our cli- ents, more enjoyable for my employees and a viable opportunity for future generations. NAHBR spends an enormous amount of time working on education, advocacy issues and connecting remodelers to resources you couldn't have as a small business. What is the best advice you've received in your career? Understand your numbers and you will work less and earn more. Unless you understand what it takes to run a healthy and profitable business, you will never serve your clients, employees, family or friends the way they deserve to be served. What motivates you every day? As a business owner, I love being a coach to our employees and watching them grow and have success. As a remodeler, I love the creativity that every day brings. I love to solve problems, and I get bored easily with mundane tasks. I'm motivated by solving our clients' problems and seeing them thrilled with the results. Anything else you'd like to mention about career accomplishments? Recognized as Remodeler of the Year for 2018 by the Home Builders Association of Alabama (HBAA). Also in 2018, served as chairman of the GBAHB Remodelers' Council and Past President and Executive Committee as well as Investment Committee Chair, Nominating Committee Chair and Work- force Development Chair. For the HBAA, Executive Committee Presidential Appointee in 2018 aƁer serv- ing as the 2017 Remodelers Chair. Served as NAHB Chair of Remodelers Learning & Content Sub-committee, Young Professionals Committee Member and as a Remodelers Board of Trustee for 2017 and 2018. Leadership Starts Locally Beyond his association leadership roles, Lovette works to help change the perception of construction and the trades. compiled by Kacey Larsen Photo: Brendon Pinola, Pinola Inc. The average job size for his company has increased by 40 percent in the last two years, Lovette notes. CLINT LOVETTE, CGR, CAPS Lovette Design + Build Birmingham, Ala. lovettedesignbuild.com TITLE: President YEAR COMPANY FOUNDED: 2005 NUMBER OF EMPLOYEES: 7 24 April 2019 QualifiedRemodeler.com NAHB REMODELER OF THE MONTH

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