Qualified Remodeler Magazine

MAR 2019

Qualified Remodeler helps independent remodeling firms to survive, become more professional and more profitable by providing must-have business information, namely best business practices, new product information and timely design ideas.

Issue link: https://qualifiedremodeler.epubxp.com/i/1090915

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Page 48 of 70

roof tile colors for California. MetalSeal HT Underlayment, a self-adhered waterproofing ma- terial rated for high temperatures, provides year- round protection against wind, rain, snow and ice dams, says Peter Chalmers, product manager. "The material boasts easy application and sur- face traction, enabling safer, easier installation for the entire roof," he explains. "It meets or exceeds the applicable national ASTM standards and Florida building code requirements for self-ad- hered roofing underlayment, and [it] is period- ic-temperature-rated up to 260 F. It [also] comes in rolls of 216 square feet for a net two squares." Inspired by the beauty of the Golden State, the five new neutral shades of concrete roofing tile—Graphite, Sepia, Shadow Black, Oceana and Saddleback Blend—boast all the high-performance capabilities of Boral's concrete tile line. They are available in four profiles, which complement California's three emerging home architectural styles: traditional, transitional and contemporary. "Consumer trends, architectural trends, and innovations in sustainability are three key areas we consistently analyze," Chalmers notes. "Many trends are subregional, but what we are observing nationwide throughout home designs and remodels is the simplicity effect, which is an effort in the design approach toward reducing the amount of visible ornamentation on a home," he adds. The company actively assesses its entire con- crete, clay, steel and composite offerings to ensure they include the colors and profiles that address current and future trends. Boral works with an innovations lab to continually improve product formulas and release new products aƁer testing that will meet or exceed all warranties and any applicable third-party certification requirements. "Two of the greatest drivers in this area are the aesthetic-driven homeowners who understand the the high price tag, Pecora adds. Made of top-grade roofing asphalt and reinforced with a strong fiber- glass base mat, the product supplies Class A fire resistance, 110-mph wind resistance (upgradeable to 130 mph) and six color options. The shingle also comes with StreakFighter algae-resistant technol- ogy, which uses copper-containing granules with anti-algae properties. Class 4 impact-resistant models are available in select regions. "Research shows that homeowners are staying in their homes longer than ever before," Pecora says. "When people [remodel] a home, they want to be sure their roof is made of high-quality materials and supported by world-class manufacturing, so it will last for the life of the home." Color Consulting Boral Roofing recently introduced two additions to its roofing solutions line: the Boral MetalSeal HT Underlayment, and a new collection of concrete BORAL ROOFING releases its MetalSeal HT Underlayment (top) as well as a new collection of concrete roof tile colors for California. (Order of swatches: Shadow Black, Oceana, Saddleback Blend, Sepia, Graphite) Circle 8 on inquiry card IKO debuts its Nordic performance shingle line (at right) and adds four colors to its Dynasty performance shingle offering. (Order of swatches, from top left: Emerald Green, Atlantic Blue, Shadow Brown, Monaco Red) Circle 9 on inquiry card PRODUCT TRENDS 46 March 2019 QualifiedRemodeler.com

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