Qualified Remodeler Magazine

MAR 2019

Qualified Remodeler helps independent remodeling firms to survive, become more professional and more profitable by providing must-have business information, namely best business practices, new product information and timely design ideas.

Issue link: https://qualifiedremodeler.epubxp.com/i/1090915

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Page 45 of 70

they can differentiate their property, not only for future resale, but also for the long run." Perennial Porcelain comes with a lifetime war- ranty, and the thicker roofing material even offers resistance against hail, water absorption, stains and chemicals, Pedersen adds. The company runs a number of tests measuring breaking strength, hail resistance, freezing and thawing. Daltile also evaluates its systems to ensure they remain weath- er-tight so that water cannot penetrate the roof. "[With] asphaltic products and standard shin- gles, users are looking at a lifecycle ranging from 20 to 30 years; potentially, homeowners would have to update standard roofing [three or four] times before they would have to re-roof a product like Perennial Porcelain," Pedersen explains. "We do see homeown- ers moving in the direction where they take lifecycle cost into account. They would rather invest upfront and avoid re-roofing costs down the road." Made of clay, feldspar, sand and water, Perennial Porcelain gives homeowners a sustainable roof product that allows solar panels to be mounted on top. "Every time roofing is torn off, it results in asphaltic material that ends up in a landfill," Pedersen says. "With our long-lasting products, users do not have to tear off an existing roof as oƁen and throw it away." Daltile has already introduced six colors for Perennial Porcelain, and the company will con- tinue to explore new colors and blends. "If there is anything we can do on the manufacturer side to make installation easier for the remodeler or roofing contractor, we want to make sure we are delivering on that aspect as well," Pedersen notes. Engineered Expansion Ply Gem Roofing has several new enhancements coming to the market this spring. The company will expand its Engineered Slate offering from three color bends to 11 and its Engineered Cedar offering from two color blends to five, while also adding 5-,7- and 9-inch widths to complete its multiwidth engineered slate line, says Jerry Blais, general manager of Ply Gem Roofing & Trim. "The expansion of our Engineered Slate and Cedar color blends and multiwidth [slate] offerings provide customers with more product options that DALTILE incorporates darker, more opulent aesthetics into its Perennial Porcelain Roofing products as a result of the growing popularity, says Doug Pedersen, sales director for Daltile. (Opposite page: Adobe Clay; this page, top left: Nordic Timber, Mystic Tim- ber, Impressionist Grey Slate, Onyx Slate; above: Antique Slate) Circle 4 on inquiry card PLY GEM ROOFING adds eight colors to its Engineered Slate, three colors to its Engineered Cedar, and 5-, 7- and 9-inch widths to Engineered Slate multiwidth. (Top left: Cedar Shake-Mountain Sequoia, Cedar Shake-Weathered Gray, Slate-Charcoal, Slate-Versailles multi-width). Circle 5 on inquiry card QualifiedRemodeler.com March 2019 43

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