Qualified Remodeler Magazine

MAR 2019

Qualified Remodeler helps independent remodeling firms to survive, become more professional and more profitable by providing must-have business information, namely best business practices, new product information and timely design ideas.

Issue link: https://qualifiedremodeler.epubxp.com/i/1090915

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Page 44 of 70

OVER the years, homeowners largely have accepted the cost for improving their windows, siding and decking, among other jobs. When consumers understand the long-term value of a higher-quality product—installed by a professional contractor—they become much more willing to pay the increased price tag. But roofing, for the majority of remodeling customers, always proved to be an exception. Many people simply tried to limit the expense beyond the cost of material, so they would oƁen buy the shingles themselves and hire someone to do their project on a weekend. But the country has embarked on a process in which more and more homeowners opt to hire a professional, who comes equipped with material samples and perspective on the available products. As technology evolves and information spreads, the roofing options for consumers will continue to grow in quality as well as quantity. Qualified Remodeler contacted a number of manufacturers to learn about their newest products and to ask them about the trends they perceive right now and in the near future. Impact resistance, appropriate color choices and sustainable materials emerged as themes in their responses. Perennial Player Daltile entered the roofing market earlier this year with its launch of Perennial Porcelain Roofing tile, which provides homeowners with durability, com- fort and safety, says Doug Pedersen, sales direc- tor for Daltile Corporation. The company utilizes Reveal Imaging technology to generate roofing that replicates the colors and patterns of slate, wood and clay, distinguishing each house. "Homeowners are looking for something spe- cial that will help differentiate their house, create more curb appeal and increase the resale value of their home," he notes. "The roof is one of the first spots potential buyers notice when they step out of the car and look at a home. They now realize Weathering the Extreme Roofing manufacturers develop products that can withstand severe conditions and persuade homeowners to invest more in their remodeling project. by Kyle Clapham PRODUCT TRENDS

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