Qualified Remodeler Magazine

FEB 2019

Qualified Remodeler helps independent remodeling firms to survive, become more professional and more profitable by providing must-have business information, namely best business practices, new product information and timely design ideas.

Issue link: https://qualifiedremodeler.epubxp.com/i/1082079

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Page 51 of 70

their lists of installation options and working to ensure consistent turnaround times to help con- tractors maintain their schedules. Meeting Performance Basics Homeowners generally begin shopping for replace- ment windows when they recognize their existing units are falling short. Maybe they're feeling air in- filtration on chilly winter evenings or are concerned about noisy rattling as gusty winds pass over. As a result, performance characteristics—especially those affecting their homes' energy efficiency—are oƁen top of mind when their conversations begin with window dealers or remodelers. The familiar U.S. Department of Energy's (DOE) Energy Star label is generally a starting point, in terms of desired performance, along with the requirements of any local energy-efficiency re- bate programs, says Erik AshcraƁ, product man- ager with Milgard Windows & Doors. Because the technical details of what qualifies a window for Energy Star or efficiency incentives aren't as familiar to buyers, the DOE's label or efficiency program guidelines can serve as an easy shorthand for a desired level of performance. "If you need to get down to a 2.8 U-value for a rebate, that's what's driving decisions," AshcraƁ says. "Some might be more savvy but, by and large, they're coming in looking for a [higher] level of performance." For most replacement-window buyers, dual -pane replacements with low-E coatings and ar- gon gas insulation are the go-to option, says Kris Hanson, senior manager of product management with Marvin Windows and Doors. "What we are seeing is that, typically, the windows being replaced are very energy-inefficient, so the bulk of the market is dual-pane, insulated glass," he says. "It's a real upgrade, usually, over the windows being replaced." At the higher end, though, Pella is seeing grow- ing interest in more advanced designs, according to Nicolle Picray, the company's brand communica- tions and public relations manager. "More home- owners every year are choosing to upgrade their glass to triple pane—these customers are oƁen looking to not only reduce their energy bills, but also increase the level of comfort in their home," she says. However, she urges remodelers to focus their customers' attention on a window's tested performance, if they seem to be leaning toward triple-pane designs out of an attraction to the latest bells and whistles. "It's important for consumers to remember that the most important factor is the rating," she adds. "In many cases, our dual-pane products with argon will perform better than some triple-pane products in the marketplace." While the basic dual-pane design hasn't shiƁ- ed much in the last decade or so, manufacturers Available with Ultimate Single Hung replacement windows, MARVIN WINDOWS AND DOORS ' Lift Lock hardware (left) moves the locking mechanism from the check rail to the bottom sash rail. Circle 5 on inquiry card The 400 Series Awning and Picture Windows from ANDERSEN WINDOWS (below) are both best- sellers in their classes. Paired, as shown, they feature vinyl exteriors and pine or painted interior finishes. Circle 6 on inquiry card QualifiedRemodeler.com February 2019 49

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