Qualified Remodeler Magazine

FEB 2019

Qualified Remodeler helps independent remodeling firms to survive, become more professional and more profitable by providing must-have business information, namely best business practices, new product information and timely design ideas.

Issue link: https://qualifiedremodeler.epubxp.com/i/1082079

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Page 14 of 70

we have two meetings a year—an annual business meeting and a leadership summit. Success to us means increasing attendance at those events by 50 percent. For example, we know that our younger members are very experience-oriented. We have to create an environment where within NARI there is a fear of missing out if you don't attend one of our meetings. Creating quality engagement is one way to increase membership. QR: Do you ever envision a day when there will only be one association for the remodel- ing industry, or that NAHB Remodelers and NARI could join forces? Pekel: Each of the associations bring different things to the table on behalf of the industry, whether it be advocacy and government affairs [or] workforce development. So it's imperative that the louder our voice and the larger our numbers, the better it is for all of us in terms of advancing our agendas. But the concept of merging isn't on my radar. their professional information. Will NARI be investing more in digital platforms and technologies? Pekel: That is one of the exciting future op- portunities that attracted me to this position as CEO of NARI. We need to reinvent our association. We are in the process of conduct- ing some listening sessions with our mem- bers, and we want to hear from them what they think the future association looks like. We recognize that people are extraordinarily busy and they don't seek to engage in the traditional long-term committee roles and responsibilities. I am not coming to the table with all the answers to these questions, but I do come with a lot of curiosity and drive for finding those answers. QR: Association membership is flat, and in some cases, declining. What are your goals for membership? Pekel: Our members value three things: our education, our code of ethics and engagement with one another at meetings. Currently going to be foremost in our marketing mes- sage going forward. We need to let people know that [education] is a business oppor- tunity for them. QR: Owners of remodeling companies tend to be in the 45- to 60-plus age range. What is your plan to attract the next generation of remodeling owners as NARI members? Pekel: When I came into the industry, I came from the commercial real estate industry. I was 32 years old, and I did not know what I did not know. So NARI filled a huge gap in that knowledge for me. Today, there are people who are in that age group coming into this industry through a succession of owners. So there are a lot of younger people in ownership positions. We need to identi- fy what they need in terms of professional information and to help them capitalize on the resources NARI has to offer. We want to help them get up to speed quickly. QR: Digitial communication is certainly the way younger owners will want to receive IN BRIEF 14 February 2019 QualifiedRemodeler.com NEW: Keep Beautiful Home Exteriors Beautiful Venting Never Looked So Good 888-443-7937 www.DryerWallVent.com DWV4B DWV4B DWV4W Powder Coated Heavy Gauge Steel Today, exterior terminations get the attention they deserve as components that actually enhance aesthetics. Built in the USA of powder coated heavy gauge galvanized steel, they stand the test of time. Clean lines and superior performance make Dryer Wall Vents ™ worth a closer look. For more info circle 56

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