Qualified Remodeler Magazine

JAN 2019

Qualified Remodeler helps independent remodeling firms to survive, become more professional and more profitable by providing must-have business information, namely best business practices, new product information and timely design ideas.

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(IBS), which he was not able to divuldge for this article, but he pointed to the July launch of four colors within its Porch Vintage line: Mahogony, Dark Hickory, Coastline and Weathered Teak. AZEK Inc., is the parent company of both AZEK and TimberTech brands. AZEK is a cellular PVC product line, while TimberTech is a capped com- posite line of decking products. "In 2018, we launched six new colors in our Vintage and Legacy lines," Davoll says. "Vintage is the premium collection under AZEK Deck. Legacy is our premium collection under TimberTech. And we had three and four colors in those collections previously. So with six new colors, we've nearly dou- bled our portfolio in the premium space. All those color additions were really just looking at the kind of styles, designs [and] trends in both the interior world and exterior world. One of the biggest wins with that product line was a new product called Coastline, which looks almost like a piece of weathered ipe. If you look at interior color trends, everything is every possible shade of gray, [so] that kind of fit the bill." Joey Peters, marketing manager for Oldcastle, which recently acquired the MoistureShield line of decks, is bullish on a number of new color and finish offerings in its line. It too is holding back on some news for IBS next month in Las Vegas, but he echoed similar directions in color trends. "Deck builders today are picking up and almost match- ing the interior hardwoods and bringing it to the outside into a deck setting," Peters says. "A big dif- ferentiator for us is an unique look and feel—kind of moving away from the traditional look and feel of a composite board. It is closer in appearance to a hardwood than we have been able to get to date." More Enhancements From the perspective of Shara Gamble, marketing manager for TAMKO's Envision line of decking products, today's palette of colors is more than broad enough to help solve some of the indoor- outdoor transition needs of clients seeking to vi- sually merge indoor and outdoor living spaces. AƁer spending months listening closely to their customers—both deck builders and remodelers— the real need is how best to meet the homeowners' desired personalized touches for their deck design. "Their needs are being met with the current color palette. But many of them expressed that they are running into some needs and demands from homeowners for personalization, and to meet the requests for some of the new ways that peo- ple are using these outdoor spaces," Gamble says. "How can I install differently? How can I make things unique? How can I personalize them to this particular client?" [ above and left ] TAMKO ENVISION Distinction line of deck boards is shown in Spiced Teak with a Walnut inlay. Above right is the Shaded Auburn color. At right is the Rustic Walnut board shown in a rooftop application. Circle 9 on inquiry card 42 JANUARY 2019 QR QUALIFIEDREMODELER.COM PRODUCT TRENDS

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