Qualified Remodeler Magazine

JAN 2019

Qualified Remodeler helps independent remodeling firms to survive, become more professional and more profitable by providing must-have business information, namely best business practices, new product information and timely design ideas.

Issue link: https://qualifiedremodeler.epubxp.com/i/1070573

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Page 43 of 66

"We have been looking at the interior of the home and how that translates to the outside as more and more people plan between spaces," Camfferman says. "There is more coordination between that room that comes off the back of the house, which then ultimately leads onto the deck and on to the patio. It is really something that we try to stay in tune to." That is why the company is more closely track- ing a broader spectrum of color trends, includ- ing those that cue designers of interior spaces. A prominent arbiter of those trends is a company called Pantone. "The Pantone View Home and Interiors Guide for 2019 has the colors ranging from rich cappuccino, spicy chili pepper and cay- enne as the colors that will be most influencing the colors of the interiors of homes in different ways," Camfferman adds. "That could be an accent wall, that could be a countertop, or it could be some part of the flooring. So with our decking we try to take that consideration as well." To that end, last fall the company launched its Deckorators Voyage line, which will be newly available this spring. The line comes with two col- ors that match those Pantone trends, Mesa and Costa. They hit the cappuccino and chili pepper spectrum of colors. Mesa is a red-brown that is more widely seen in the western U.S. Costa is a more cappuccino or latte kind of a color also pop- ular out west. Camfferman says these regional color trends are traveling faster in today's hyper- connected world of Instagram and Pinterest and expects them to be popular everywhere. Mike Descoteaux, DuraLife's director of mar- keting, agrees. The Maine-based producer of com- posite decking material is traditionally a strong regional player east of the Mississippi, but with its acquisition by Barrette Outdoor Living last July, the company's distribution channels have vastly increased. Descoteaux says his firm's top selling boards are in the gray color ranges, a dock color trend that began out east and is now popu- lar everywhere. That being said, the company is expanding its palette of darker colors for some of the same reasons stated by Camfferman. The company offers eight colors and three profiles and encourages its customer to mix and match boards, allowing deck designers the latitude to be more creative in the patterns. "There are a lot of people installing gray colors. It is the meat of the market," Descoteaux says. "But the new color introductions tend to match ipe and other hardwoods with red streaks and colors." AZEK and its sister brand TimberTech have also recently launched darker and richer colors. Jason Davoll, AZEK's director of product man- agement, says the company is planning a very big splash at this year's International Builders' Show [ above + left ] AZEK AND TIMBERTECH are brands owned by AZEK Inc. Above is AZEK Porch. At left is AZEK Vintage in a hardwood-like color, Dark Hickory. The trend toward personalization of design is shown at bottom through a mix of Tigerwood and Pecan deck boards. Circle 8 on inquiry card QUALIFIEDREMODELER.COM QR JANUARY 2019 41

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