Qualified Remodeler Magazine

JAN 2019

Qualified Remodeler helps independent remodeling firms to survive, become more professional and more profitable by providing must-have business information, namely best business practices, new product information and timely design ideas.

Issue link: https://qualifiedremodeler.epubxp.com/i/1070573

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Page 42 of 66

manufacturers for this article and interviewed AZEK, Deckorators, DuraLife, Fortress Deck, MoistureShield by Oldcastle APG, TAMKO Envision and TimberTech. In addition to Trex's expansion of its product line to all prices points in order to better take share from the wood mar- ket, there are many new products offering new colors, styles and performance characteristics on a number of important fronts. Color Trends, Variegated Patterns New colors and patterns are emerging across the market this year. For years, the goal in many new color offerings from alternative deck manufac - turers was to mimic the look of exotic and expen- sive hardwoods with equally exotic names like ipe, cumaru, massaranduba, tiger wood, garapa, cambara, along with newcomers like heat-treated white ash. And that remains the goal today. These products have the richest colors and the most au- thentic and luxurious looks, but they are limited in supply and are thus expensive. According to Chris Camfferman, category marketing director for Deckorators, the com- pany's new launches for 2019 are driven partly to match the look of exotic products, but more precisely the goal is to better pair up colors and patterns in the transition from indoor hardwood floors to outdoor spaces. This is particularly im- portant now that many outdoor living projects feature large moveable window walls that create huge openings, where an indoor floor is directly adjacent to outdoor flooring. [ right + above ] TREX, the market leader, recently unveiled its Enhance Basics line of composite decking. With wood prices rising, Basics compares favorably to wood on price and on a number of other performance characterisitics. In addition, Trex launched new earth tone colors for its high-end Transcend line. Circle 7 on inquiry card [ above ] DURALIFE composite decking shown in Ganapa Gray. The project above highlights a number of trends in decking: multilevel, indoor-outdoor confluence and the prevalence of gray tones. DuraLife was purchased by Barrette Outdoor Living, which will give it national distribution. Circle 6 on inquiry card 40 JANUARY 2019 QR QUALIFIEDREMODELER.COM PRODUCT TRENDS

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