Qualified Remodeler Magazine

JAN 2019

Qualified Remodeler helps independent remodeling firms to survive, become more professional and more profitable by providing must-have business information, namely best business practices, new product information and timely design ideas.

Issue link: https://qualifiedremodeler.epubxp.com/i/1070573

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Page 21 of 66

improvement companies —"80 percent"— fall in a range where there are mostly positive reviews with some negative reviews. Only the bottom 5 percent, where there will be more than a dozen negative reviews and very few positive reviews, gets punished by prospec- tive clients. "When you go and look at the online re- view world, what you see is a really distrib- uted and diffuse space," Bairstow explains. "You can have five stars on one site and two stars on another site; a smiley face on one, a frown face on another; and in the search results, there looks like there are a ton of re- sults. But this range of ratings from site to site ultimately makes it difficult to tell whether you are a good or bad company." Here some additional online review and reputation management software products worth investigating: • BirdEye Reviews, birdeye.com • Trustpilot, trustpilot.com • Reputation.com, reputation.com • ReviewTrackers, reviewtrackers.com Grade.us | grade.us This company also has a range of services and is designed to be seen as 100 percent your own company's service, which is known as white-labeling. All invitations for reviews and all interactions with client and leads, everything is branded the way you want it. You can monitor your review performances. Grade.us can help with inbound organic users to your website by offering tools such as special landing pages, lead-gen forms and prospect reports. Broadly | broadly.com Broadly's primary service is a platform for automated reviews, as described by Bairstow above. It is widely used across many small business industries. The second service offered is a web chat platform to engage with customers who find your site. Lastly, Broadly offers a lead-management software platform, so you can screen prospects and communicate with them at each step of your sales and installation process. The services are all available on a mobile app that you can use to chat with customers, manage contact lists and respond to reviews. QUALIFIEDREMODELER.COM QR JANUARY 2019 19

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