Qualified Remodeler Magazine

DEC 2018

Qualified Remodeler helps independent remodeling firms to survive, become more professional and more profitable by providing must-have business information, namely best business practices, new product information and timely design ideas.

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a $75 million home improvement compa- ny. Founded in 1988, H A NSONS ha s grown to be one of the 10 largest home improvement com- panies in the U.S., employing more than 500 people. Elias is responsible for nu- merous techniques, which today are utilized by many successful home improvement companies. In 2012, Elias received e Fred Case Entrepreneur of the Year Award, primarily for the advances he has achieved in technology, which include computerized canvassing, mobile appointment setting and a 1-800-HANSONS monitoring station or command center. Since 1988, Elias has worked to share a common com- pany culture. "Our strategy is not complex: Put the cus- tomer first. en, utilize a team of dedicated people that get it done. After all, that is the ultimate scoreboard: We either get it done for our customer or we don't." FRANK FARMER, FOUNDER AND PRESIDENT AMERICAN METAL ROOFS, FLINT, MICH. Farmer is the found- er and president of A meric a n Meta l Roofs. Prior to en- tering the metal roofing business, he built an apartment locator business, was a salesman and then a sales manager for a sizable third- generation window replacement retailer. He also developed a tax business with 12 franchises throughout Michigan. ese seemingly unrelated tasks led him to study and practice in-home selling, which he used to pioneer many methods to market and sell metal roofing. Founded in 1998, his metal roofing company grew to be one of the largest specialty metal roofing companies in the nation, with two offices and 50 employees. His company also developed the first solar roof and ice dam solutions, the Heated Shingle and Ice Dam Cutter. ey also developed a specialty line of trims and ventilation products, which have been licensed to the industry. Today, Farmer's company is highly customer-satisfaction oriented. "ere is a big payoff in having a superior product to sell. When you leave highly satisfied customers, you reap the benefit of repeat business and referrals." ADAM KALINER, CO-FOUNDER POWER HOME REMODELING GROUP, CHESTER, PA. A f ter graduating from the University of Mar yland in May 1992, Adam K a liner and his cousin Jeff Kaliner co-founded Power Home Remodeling Group, working out of an apartment in Delaware. ey per- formed all the tasks of their new business. ey solicited for leads, they set appointments, and then they made the presentations to make the sale. Twenty-six years later, Power Home Remodeling Group is a $500 million home improvement business. ey op- erate with very high customer satisfaction, which comes from identifying the details necessary to each project so that it meets the needs and value system of the purchaser. In their original business plan, the Kaliners focused on employee culture. It took time, effort and understanding, particularly as they expanded and moved into several major U.S. markets rapidly. In 2010, the duo was named Ernst & Young Entrepreneur of the Year. Power has been able to leverage its focus on customer service to drive its growth from one location in 2008 to more than 14 in 2018. e dramatic growth comes from meeting many of the hurdles and challenges to growing a home improvement business. "We currently employ more than 2,500 in 14 territories and are proceeding with new growth plans for the next few years," Kaliner says. WAYNE FREDRICK, ALSIDE CORP. CUYAHOGA FALLS, OHIO LIFETIME OF LEADERSHIP AWARD The Lifetime of Leadership Award is awarded to individuals who have contributed significantly to the home improvement industry without actu - ally owning or leading a home improvement firm. Frederick served the industry as an em - ployee then a manager for 35 years with Alside, a leading manufacturer of siding, rain-carrying equipment and replacement windows. Moving up through various sales management positions, he became vice president of Alside where he oversaw—among QualifiedRemodeler.com QR December 2018 27

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