Qualified Remodeler Magazine

DEC 2018

Qualified Remodeler helps independent remodeling firms to survive, become more professional and more profitable by providing must-have business information, namely best business practices, new product information and timely design ideas.

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¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ companies to assist people who call me," Lantz explains. "e worst thing I can do is refer someone who does a bad job. ey will not necessarily remember who did the job, but they will remember who referred them, and that one bad experience will offset a hundred good ones. "I definitely do my homework. I talk to supply houses or their vendors, people who work with them. So if I do hear back that someone does a bad job, they're not going to get another referral from me." As the economy gradually heated up in recent years. Lantz has been ready. Naturally, he sells to many of those inquiries, but everyone else receives his carefully consid- ered referrals. CONSTRUCTION ROOTS Like many remodelers around the country, Lantz is col- lege educated. He holds degrees in computer science and Latin from the University of Richmond. His father was a mason who unfortunately spent many years on disability. He reinforced to his kids the importance of earning a de- gree. But he also imparted a lot of practical construction education. When he was unable to perform many of the maintenance tasks around the house, his boys became his extra sets of hands. ey fixed plumbing, drywall and carpentry, all at their father's direction. And when they were in over their heads, they would hire a pro and watch how a certain job was completed, so they could add that skill to their tool kits. To help the family and to save money for college, Lantz and his brother had a lawn service with more than 100 customers while they were still in junior high school. eir mom kept track of which lawns to cut on which days—some every other week and so on. By the time Lantz graduated from college, he and Wayne knew most aspects of construction. And they were entrepreneurs as well. So they hung out their shingle and got started in remodeling. eir business together, L.W. Lantz Enterprises, com- prised large and small jobs. ey even did painting. What they learned in their 15 years in business together—often the hard way, Lantz says—was how to price jobs properly. Painting, for example, was particularly tough to price. "Nobody wants to pay for the prep work, but that is what takes the most time." Eventually they graduated to kitchens, bathrooms, room additions and even a few new houses in the early 2000s. Today, Leo Lantz Construction Inc. is a full-service remodeling company specializing in designed kitchens and baths. e firm, which consists of Lantz and two full-time employees, occupies a converted gas station from the 1920s. It is located at a busy intersection in town. e first floor of the building is half showroom and half office. ey've been in the location for six years, first as renters and then three years ago, Lantz was able to purchase the reputation in the community. A broad network also allows him to confidently make referrals to other professionals whom he trusts. Because his family had been a part of the Richmond community for decades, people often came to him with repair or construction problems that he was too busy to handle. At the same time, he felt an obligation to direct those people to other pros. "People do not want to hear 'no' for an answer or 'I don't know.' So part of my membership in all these associations is my networking ability to refer qualified individuals or Company: Leo Lantz Construction Inc. Location: Glen Allen, Va. Specialty: Full-service remodeling Annual Revenue: $1.3 million No. of Jobs: 52 AWA R D S A N D H O N O R S ¡ 2018: NAHB Remodeler of the Year ¡ 2018: NARI National Peter H. Johnson Image Award ¡ 2018, 2017, 2016: GuildQuality Guildmaster Award for Service ¡ 2017: NARI Central Virginia Contractor of the Year ¡ 2017: NARI Accredited Remodeling Company ¡ 2017: NAHB Remodelers Board of Trustees ¡ 2016: Fred Case Entrepreneurship National Runner-Up ¡ 2016, 2015: Voted Best Remodeling Company by the Richmond Times Dispatch newspaper ¡ 2017, 2014, 2012: HBA of Richmond Remodeler of the Year ¡ Best of Houzz for Customer Service ¡ Numerous HBAR Remodeling Excellence Awards L O C A L A N D S TAT E I N V O LV E M E N T ¡ 2015: President of HBA of Richmond, first remodeler to hold office ¡ Chairman of the Remodelers Council of HBA of Richmond ¡ Board member: Home Builders Association of Virginia ¡ Founding member of Remodelers Council of HBA of Richmond Fast Facts about Leo Lantz, CGR, CAPS COVER STORY: NAHB Remodeler of the Year 24 December 2018 QR QualifiedRemodeler.com

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