Qualified Remodeler Magazine

NOV 2018

Qualified Remodeler helps independent remodeling firms to survive, become more professional and more profitable by providing must-have business information, namely best business practices, new product information and timely design ideas.

Issue link: https://qualifiedremodeler.epubxp.com/i/1054775

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Page 50 of 76

at tremendous rates is our Craftsman style collection, where you don't have sticking and it's a at panel, [so] it's a lot cleaner in look. "Fiberglass is a big deal for us right now," Jacobs continues. "It's been out on the mar- ket for a long time; the technology has got- ten better and better over the years. And I think from a builder, architect and consumer standpoint, they are starting to get used to -berglass, so we're de-nitely seeing growth in that product that's a little bit faster than the rest of our growth. €at being said, steel is still very important to us and is growing, but -berglass is just growing at a faster rate." Jacobs notes that Jeld-Wen has four -ber- glass product lines, starting with its Smooth Pro line, Design Pro, Architectural -berglass line and IWP or Aurora -berglass. €ese of- ferings allow the company to o‡er entry doors at every price point. Obviously, price point is often a driving fac- tor when it comes to purchasing, but Nicole Willits, associate product manager for Pella's entry door category, sees the conversation often starting with aesthetics or performance. "We have a broad o‡ering, and we need to establish a few things from the get-go. It's asking the consumser, 'What do you not like about your door?' It's usually one of two things: It's usually aesthetic, and you take them down the path or French doors but taller as well, adding a luxurious feel to the front of the home." €e Weiland pivot door, with panel sizes up to 9 by 11 feet, has grown in popularity, he adds. Because of the door's ability to rotate on a pivot box and swing in or out (or both), it o‡ers exibility in function and design. Dan Jacobs, director of product line man- agement for Jeld-Wen's entry door business, points to clean lines as a trend, which he is seeing resonate with the company's Craftsman style collection. "What I mean by clean lines [is] we haven't switched all the way to mod- ern. We do have what we call the Studio Collection, which really answers the modern kind of demand," he says. "What is growing Livingston, Heritage—our products, the way they are constructed and designed, have that thinking in mind. We don't want to have to change doors all the time, and we know that consumers don't really do that so we want to o‡er a door solution that looks good, per- forms well for a long time and is going to be a reection of the style." Andersen o‡ers a suite of entry door op- tions, explains Senior Business Manager Rob Garofalo, including the Architectural Collection entry doors, Heritage, MultiGlide doors that feature automation options, as well as Weiland lift-and-slide and pivot doors. Amongst these o‡erings, an interest in darker colors—like black, dark bronze and navy— emerge. "Contemporary design continues to rise in popularity across the country, featuring more narrow trim, clean lines and darker -n- ishes," Garofalo says. "Homeowners increas- ingly want to bring the outdoors in with more light -ltering from their windows and doors. Adding glass panels or transoms on either side of the door allows more light into the home without having to increase the actual door size or opt for a double door. In the same vein, homeowners are making larger statements with their entry doors and see their front en- trance as a design opportunity. Entrances are not only getting wider with the use of double ANDERSEN notes homeowner interest in creating a grand entry through the use of taller and wider doors (shown above) as well as the growing popularity of the Weiland Pivot Door (left). ĜųÏĬåƁŅĺĜĺŧƚĜųƼϱųÚ You don't have to Ÿ±ÏųĜĀÏåƋĘåĬŅŅĩ you want to get the performance you want. Brad Loveless, marketing and product development manager, Simpson Door Company 50 November 2018 QR QualifiedRemodeler.com PRODUCT TRENDS: Entry Doors

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