Qualified Remodeler Magazine

NOV 2018

Qualified Remodeler helps independent remodeling firms to survive, become more professional and more profitable by providing must-have business information, namely best business practices, new product information and timely design ideas.

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Page 48 of 76

ccording to the 2017 National Association of Realtors (NAR) and National Association of the Remodeling Industry (NARI) Remodeling Impact Report, the cost-and- value analysis of a new steel front door re- sulted in 75 percent of value recovered from the project. From a consumer's perspective, such a project results in a Joy Score of 10. [Homeownership site HouseLogic.com sur- veyed 2,287 consumers about their most recent remodeling project, and a Joy Score combines the share who were happy with those who were satis‡ed when seeing their completed project. It divides the share by 10 for a ranking between 1 and 10.] Similarly, a new ‡berglass front door also achieved a Joy Score of 10, while attaining 67 percent value recovered from the project. ‹e takeaway is a new entry door can deliver happiness from a homeowner perspective, as well as be a worth- while investment for the home. And while the Remodeling Impact Report looked speci‡cally at steel and ‡berglass entry doors, wood doors also have a place in the conversation. Top of mind for door man- ufacturers is the continuing interest from consumers to make a statement with the entry door—whether through larger sizes, customizable solutions, decorative glass, and/ or a ‡nish or color selection. In addition to staying on top of such trends, manufactur- ers are also tasked with ensuring their door o"erings perform as far as energy e"ciency, security and durability within any climate or building code. It's a tall task, and several door manufacturers share a few insights into their market strategies as well as what may be coming. Open the Door The entry door market is not lacking in options and solutions. Manufacturers are going further with customizable choices, additional performance attributes and yet still more to come. By Kacey Larsen JELD-WEN delivers large doors that meet strict coastal codes with the launch of its Aurora IWP Fiberglass Doors. Available up to 10 ft. in height, the door has unlimited customization options. Fiberglass remains an area of growth for the company. ĜųÏĬåĊŅĺĜĺŧƚĜųƼϱųÚ A 48 November 2018 QR QualifiedRemodeler.com PRODUCT TRENDS: Entry Doors

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