Marketing Budget
for 2013 Higher or Lower
than 2012?
50%
58.5%
40%
Younger people, Baker says, don't see
remodeling as a desirable career path, at
least in part because of the cyclicality of
the construction industry that routinely
leads to periodic unemployment as the
economy goes through normal recessions.
"I think it could be a problem trying to
rebuild this labor force," he says.
< Continued on page 28
41.5%
30%
20%
10%
0%
Higher
Lower
Hiring in 2013
50%
46.4%
40%
30%
27.3%
26.3%
Yes
No
20%
10%
0%
Unsure
THE NUMBERS AT A GLANCE
Outlook for remodeling in 2013
50 percent – Good
32 percent – Fair
11 percent – Excellent
6 percent – Poor
Revenue
76 percent predict revenue to be up (by varying
percentages)
Leads
77 percent expect to see more leads
Jobs
Half expect their number of jobs to be up
Marketing
58 percent expect to spend more on marketing
42 percent expect to spend less
Hiring
27 percent will hire
26 percent will not hire
47 percent are undecided
Superior engineering allows us to place a deeper and wider
elevator into the same shaft than any other manufacturer.
Inclinator offers more car styles,
custom features, accessory
options and drive systems than
anyone. We have the longest
and best record of performance
reliability, plus a solid network of
authorized sales, installation and
service dealers.
Call for free literature and answers
to your design and technical questions.
inclinator.com
800-343-9007
Ext. 289
American owned, operated
and made since 1923.
Code: 74
For more information circle 40
ForResidentialPros.com
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January 2013
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