Qualified Remodeler Magazine

OCT 2018

Qualified Remodeler helps independent remodeling firms to survive, become more professional and more profitable by providing must-have business information, namely best business practices, new product information and timely design ideas.

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QR: Who started your company? EC: My son, Emerson IV, and I. QR: When did you rst start in remodeling? EC: I started building homes in Connecticut with a builder/remodeler in 1977. QR: What does being part of NAHB Remodelers mean to you? EC: Access to information, classes, books on our industry and trades, and access to lobby- ing e•orts for our industry. QR: How did you rst become involved with taking on a leadership roles in Florida and now within the Builders & Remodelers Association of Greater Boston (BR AGB)? EC: I joined the Marion County, Florida, Builders Association and was immediately elected to the board; I got involved in local and state government and e•orts to support remodeling with some of the "tear down" opportunities that we can develop and resell. QR: Can you detail some of your top tips and/or guidelines as far as customer service? EC: Communication is key. Before the sale, setting expectations is critical; during the work, communication is a must; and then to close and follow up, including a call, email or note in the mail just to check in and see that our past work is †ne and clients are happy. ‡is last strategy has brought us so much new business—it's a no-brainer. QR: Are you hiring, and how are you going about nding the right people? EC: Many of our employees come through our current ones. ‡ey bring other skilled and sometimes semi-skilled people who want to learn, know how we work, and that we return the loyalty we get from them. QR: Where do you go to look for solutions and ideas for your business? EC: I talk to a lot of other builders in our area, tradespeople and even building oŠcials. We then try to do as much education we can, from NAHB, our local association and other sources as we †nd [them]. QR: Anything else you'd like to mention about career accomplishments? EC: One thing I brought to my local in Florida and to my new local in Boston is the idea of community outreach, developing "white hat" events or projects to share with the commu- nity and make sure they know that builders/ remodelers give back to their communities. We at BR AGB donate a portion of each big fundraising event to a local charity and en- courage our members to do the same, as in- dividual companies or people. | our industry. I also was asked to represent our local at the state association, FHBA, of which I am a life director, having served more than 10 years in that position. I have learned much of what the associations have to o•er, but more importantly—from the liaisons with our members—sharing information, trade "secrets" and just the comradery overall. QR: If you could have a conversation with any business leader, who would it be? EC: I like old school, so Warren Bu•ett or Lido Anthony "Lee" Iococca, two mavericks who faced big challenges and rose above them. QR: What is the best advice you've received? EC: To stick to it, never not complete a project and stay focused. QR: What have you done to grow your busi- ness during the current economy? EC: We have added capacity by hiring and bringing in new and more independent con- tractors to work with us. And set expecta- tions with our work partners and customers for what we do, how we perform, and that we †nish jobs and have satis†ed customers. In this day of media, the opposite can kill you. QR: Is your focus on more growth or steady revenue at greater protability right now? EC: We are trying to sculpt our geographic locations and trim down how far we extend, so we can do better, larger projects with better pro†t margins. As a two-year-old company, we are still working on this and developing the strategies and relationships with the right partners who can assist in that goal. We are also positioned to do some speculative Consistent Communication Clauss emphasizes his relationships with clients and partners depend on expectation management. Compiled by Kacey Larsen EMERSON J. CLAUSS III Allegiance Construction & Development LLC Whitinsville, Mass. allegiancecd.com TITLE: President YEAR FOUNDED:ƗljŏƆ NUMBER OF EMPLOYEES:î The age of the home stock and the desire for home utilities, like the built-in desk shown, are areas of opportunity for the company. PROFITS: NAHB Remodeler of the Month 18 October 2018 QR QualifiedRemodeler.com

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