Qualified Remodeler Magazine

SEP 2018

Qualified Remodeler helps independent remodeling firms to survive, become more professional and more profitable by providing must-have business information, namely best business practices, new product information and timely design ideas.

Issue link: https://qualifiedremodeler.epubxp.com/i/1027259

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Page 59 of 79

unctionality and aesthetics. While there is debate among the six manu- facturers Qualified Remodeler spoke with about which is the top driver when it comes to the selection of a kitchen sink, there is no debate that these are the two top considerations. "When it comes to the kitchen sink, func- tionality is the biggest selection factor for most customers. Rightly so if you think about how often and much use you get out of your sink everyday [between] washing dishes, soaking dishes, leaving dirty dishes sitting, prepping food [and] dumping food waste. It makes sense that functionality should come first," says Ruben Gonzales, national sales manager for Ruvati. "at being said, a kitchen sink is large and quite visible, and is often the first thing that catches your eye when you walk into a kitchen. e look and style of the kitch- en sink will thus define the general aesthetics and beauty of your kitchen. Customers and designers are getting more and more aware of this and are looking for ways to enhance the beauty of a kitchen sink without compromis- ing on functionality." Heather Jach, retail marketing manag- er at Franke, offers the reverse viewpoint. "Our market research shows that the sink selection process begins with aesthetics. Consumers want to anchor their kitchen with a sink that aligns with their design vision," she notes. "Once they've identified their preferred style, however, consumers turn to function to identify the product that best fits their needs." While some might be clear on their priority when it comes to kitchen-sink Front and Center With myriad styles, materials, colors and size options available, kitchen sink manufacturers strive to be a conversation starter during the design process. By Kacey Larsen F BLANCO notes the trend of pairing a bar sink with a larger farmhouse- style sink, as shown above with the IKON Apron Front SILGRANIT Sink with a floating cutting-board accessory. Undermount sinks, like the Precis 1 3 /4 Bowl with Low Divide made of SILGRANIT (left), remain popular as well. Circle 4 on inquiry card 60 September 2018 QR QualifiedRemodeler.com PRODUCT TRENDS: Kitchen Sinks

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