Qualified Remodeler Magazine

AUG 2018

Qualified Remodeler helps independent remodeling firms to survive, become more professional and more profitable by providing must-have business information, namely best business practices, new product information and timely design ideas.

Issue link: https://qualifiedremodeler.epubxp.com/i/1017161

Contents of this Issue

Navigation

Page 33 of 91

e company was losing out to newer firms with strong brands like SolarCity, Fingles notes. "We were big, and it was just not sustainable and scalable over the long term." Looking out at the home improvement landscape, Fingles says he and his co-founder Tom Bury realized that many successful home improvement firms—even legendary ones like Omaha-based Pacesetter Corp.—tended to bump up against limitations of the traditional home improvement model. Very few firms made it past $100 million for long. "It is not sustainable or scalable past a certain point." THE HOME IMPROVEMENT business is about intense focus, high energy and, above all, the discipline to work harder than the next guy. In that regard, Patrick Fingles, owner and CEO of Nu Look Home Design Inc., comes from central casting. Fingles is a passionate leader who relied on tried-and- true and—some might argue—outmoded methods of operating a home improvement firm. ere was a set process for canvassing for leads. ere was a set sales process. And like many home improvement firms, there was a churn-and-burn mentality regarding salespeople and canvassers. If they did not produce quickly, it was on to the next guy. By the end of 2016, the company had grown to $42.1 million in sales on 5,279 jobs—way up from $34.7 mil- lion in 2015. "So here's where the story gets good. So it's 2016 and we are having our best year ever. I mean we are just killing it. But there was somewhat of a hollow feeling to it," Fingles says. "It was the endless pursuit of the next deal; it felt as though there was no deeper merit to our company. Our turnover was at an all-time high and, up until that point, we were OK with it. It was part of our success." According to Fingles, the culture of the firm was mak- ing money. ey posted copies of big paychecks on the walls to motivate new recruits. But Nu Look was increas- ingly having a difficult time recruiting millennials to come into the business on a 1099 basis or even as employees. A NEW LOOK No. 46 Nu Look Home Design aims to reduce turnover, increase client satisfaction and ultimately push past previous limitations. By Patrick O'Toole PATRICK FINGLES, CEO COMPANY: Nu Look Home Design Inc. DESCRIPTION: Home improvement/replacement HEADQUARTERS: Glen Burnie, Md. 2018 TOP 500: No. 46 We were big, and it was just not sustainable and scalable over the long term. Patrick Fingles, CEO 34 August 2018 QR QualifiedRemodeler.com TOP 2 0 1 8 P R O F I L E : H O M E I M P R O V E M E N T

Articles in this issue

Links on this page

Archives of this issue

view archives of Qualified Remodeler Magazine - AUG 2018