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shingles is the extensive maintenance—you have to spray, paint and stain [them] and replace damaged ones—and it gets expen- sive. e typical homeowner spends about $4,000 or $5,000 every five years to do this maintenance." Last year, the company launched an indi- vidual shingle version of Cedar Impressions that mixes in variegated colors to imitate real wood grains, like eastern white cedar and western red cedar. e individual shingles, available in one-inch increments from 4 inches to 8 inches, enhance the traditional panels, which average 4 to 5.5 feet in length but still display the air of real cedar. CertainTeed replicates actual wood grains onto products through a process called TrueTexture, in which the manufacturer transfers the exact texture of cedar wood shake boards to its polymer-based siding. e wood grains offered in Cedar Impressions include Perfection, a softer texture; Sawmill, a subtle texture that shows blade marks; and Rough Split, the most aggressive texture. e company presents a master craftsman designation to contractors who review a large manual about its products and pass a test afterward. Contractors can receive a five-star credential if they pursue a more detailed, in-person training program; pro- cure the proper business insurances such as workers' compensation; and pass another test in addition to the master craftsman examination. ROYAL CELECT After smaller regional launches, Royal Building Products introduced Celect Cellular Composite Siding nationwide in 2012. e PVC product line seeks to replicate the beauty and aesthetics of wood while reducing main- tenance and boosting durability. Royal can form Celect into a variety of shapes, including 4- and 7-inch clapboard; 8-inch board-and- batten; and 7-inch shake. "It comes down to consumers—homeown- ers—wanting curb appeal," says Steve Booz, vice president of new product development and product management for Royal. "What we offer with Celect is architectural opportu - nity. You can really create something different for a homeowner." Celect features a vertical locking system that allows contractors to install the product ROYAL BUILDING PRODUCTS introduced Celect Cellular Composite Siding (top) nationwide in 2012 after several regional launches. The company also manufactures Portsmouth Shake & Shingles (bottom), a polypropylene siding product. Circle 6 on inquiry card 56 July 2017 QR QualifiedRemodeler.com PRODUCT TRENDS: Polymer Siding