any consumers want the look
of real wood on the exterior of
their homes but not the continu -
al upkeep associated with actual
wood. Vinyl siding requires little-to-no main-
tenance yet often fails to produce the aesthetic
that homeowners seek today. Polymer-based
products, on the other hand, offer the ap-
pearance of real wood and provide superior
moisture management to prevent damage.
e decking industry encountered a sim-
ilar obstacle years ago, when people became
fed up with splinters and called for alterna-
tive options. Cellular PVC and composite
products filled that void and continue to
gain market share today. Although polymer
shakes and shingles represent only 2 percent
of the siding market, according to Principia,
the category is growing at roughly 5 percent
annually.
e more exposure that remodelers as well
as homeowners have with polymer siding,
the more comfortable they will become with
specifying and installing these materials. e
following products give contractors an oppor-
tunity to educate their clients and recommend
an appropriate siding solution.
TANDO SHAKE
Tando Building Products creates polypro-
pylene shake through injection molding and
markets its product in two ways. e com-
pany often pairs TandoShake with its stone
product, TandoStone, to sell consumers on
buying new "hats and shoes" for their home.
e manufacturer also applies its shake prod -
uct as siding for the entire house, especially
with the debut of Beach House Shake.
"It's a perfect substitution for traditional
cedar. It's virtually indistinguishable from
an aesthetic point of view, which makes it
Aesthetic Approach
Manufacturers engineer stylish yet durable siding solutions
for homeowners who desire wood without the maintenance.
By Kyle Clapham
M
TANDO BUILDING PRODUCTS oftentimes pairs TandoShake (top photo) with its stone product,
TandoStone, and the company has been ramping up production of Beach House Shake (bottom
photos), which will be available across North America by fall 2017, says Ralph Bruno, president.
Circle 4 on inquiry card
54 July 2017 QR QualifiedRemodeler.com
PRODUCT TRENDS: Polymer Siding