Qualified Remodeler Magazine

JUL 2017

Qualified Remodeler helps independent remodeling firms to survive, become more professional and more profitable by providing must-have business information, namely best business practices, new product information and timely design ideas.

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The Secret To Reputation-Boosting Results When you're finishing exterior wood, there are many factors that can affect your results — and your reputation. Understanding how to address these factors can help you achieve a flawless look. The first step toward a visibly high-quality finish is to use a proven, premium brand, such as PPG PROLUXE ™ Wood Finishes. Next, select a product formulated precisely for your needs. Consider these variables: 1. Vertical vs. horizontal surfaces Flat surfaces, such as decks, endure different degrees of sunlight and natural wear and tear than vertical surfaces, such as siding. Therefore, some wood finishes are better suited to vertical surfaces than horizontal, or vice versa. For vertical surfaces, PPG ProLuxe Cetol ® Log & Siding is ideal. Its flawless, transparent satin finish showcases the natural beauty of wood and makes it the preferred product for luxury homes. For horizontal surfaces, consider PPG ProLuxe Cetol SRD or Cetol SRD Semi-Transparent. Both offer the perfection of PPG ProLuxe in a highly durable matte finish, and their nature-inspired color options amplify wood's inherent radiance. 2. Specialized applications Certain types of applications require additional considerations due to the natural tendencies of wood. Wooden doors and window frames, for example, are especially prone to expanding and contracting with temperature changes. For these applications, make sure you use a specialized product made to withstand normal movement without cracking, such as PPG ProLuxe Cetol Door & Window Wood Finish. The PPG Logo is a registered trademark of PPG Industries Ohio, Inc. Cetol is a registered trademark of Akzo Nobel. ProLuxe is a trademark of PPG Architectural Finishes, Inc. © 2017 PPG Industries, Inc. All Rights Reserved. A product of PPG Architectural Coatings. These are just two factors that should affect your wood finish selection. Understanding these variables can set you apart from competitors and help you achieve a truly perfect finish to be proud of. To find out exactly which products to use, when to use them and how to apply them, become a Preferred Contractor at perfectwoodstains.com/perfectpro. PAID ADVERTISEMENT For more info circle 40

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