In 2017, the most notable new offering
from Behr is a specialty coating called Granite
Grip. "It is an interior or exterior water-based
coating, and the primary purpose is to hide
and cover cracks in concrete," Lee says. "In
addition, this is a thicker coating. It is very
decorative and unique. e
name Granite Grip implies
what the product looks
like. It has a small pebble
look that mimics granite."
e product launched
in 2016 with 18 different
colors and was intended
to add a no-slip benefit to
concrete surfaces on steps
and near pools. is spring
Also on the quick-hide side of the ledger
is an enhanced ceiling paint from Sherwin-
Williams called Eminence. Ceiling paint
seldom gets special attention, but the proper
paint up top can make a big difference, Winter
notes. is paint is enhanced to better resist
mildew. It has improved hide and coverage.
Hiding is important because older ceilings are
prone to cracks, while newer gypsum ceilings
may bow. e new Eminence is designed to
minimize the visual impact of these imper-
fections, Winter explains.
NEW OR ENHANCED SPECIALTY
COATINGS
Behr paints is well known for its long-stand-
ing relationship with e Home Depot. It
made its mark in the business years ago
with a patented color-match system, Behr's
Tom Lee notes, but over
the years it has expanded
the breadth of its product
offering to include a vari-
ety of specialty paints and
coatings.
BEHR's DeckOver coating is designed to
seal cracks and gaps, bringing new life to old
decks. Deck resurfacing is a growing job type.
Granite Grip offers a no-slip granite look to
walkways and steps. Recently, BEHR upped
the formulation to hold up to the stresses of
driveways and garage floors.
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PRODUCT TRENDS: Paints & Coatings