Qualified Remodeler Magazine

JUN 2017

Qualified Remodeler helps independent remodeling firms to survive, become more professional and more profitable by providing must-have business information, namely best business practices, new product information and timely design ideas.

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Page 39 of 60

thus highlighting the need and sales growth of a cadre of fast-drying paints. In particu- lar, Winter notes, the company's Resilience line of exterior acrylic latex paints have sold well for their ability to resist the pitfalls of wet conditions. "We have seen unprecedented rain in many parts of the country—the Northeast, the Pacific Northwest, the West. April was the third wettest on record. So really, our question is how do we keep work moving forward?" Winter asks. "Contractors have deadlines to meet, so we have products specifically de- signed for the spring and fall when you've got short windows between rain or when dew is present." Moisture and condensation on freshly painted surfaces often create a problem called "surfactive leaching," Winter says, which brings out a filmy haze on the surface of the coating. Resilience, which has been a part of the Sherwin-Williams product line for nearly a decade, has offered a nice solution to that, he notes. Another Sherwin- Williams product, SnapDry, also helps keep contractors mov- ing during periods of wet conditions. Introduced in 2016 and available nation- ally, it is intended for use on doors, windows and trim, so they dry fast and resist sticking to other painted sur- faces. It allows you to paint and close your door in an hour. PPG Paints is also focused on offering mildew resistance via its respected 100-year- old brand, Sun Proof exterior paint, says Jenny Burroughs, senior product manager for PPG. SHERWIN-WILLIAMS' color of the year is a gray: Poised Taupe. Coatings companies are great sources for color trends. SHERWIN-WILLIAMS offers two solutions for high-moisture conditions. SnapDry is a recent launch for windows and doors. Circle 5 on inquiry card QualifiedRemodeler.com QR June 2017 39

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