Qualified Remodeler Magazine

MAY 2017

Qualified Remodeler helps independent remodeling firms to survive, become more professional and more profitable by providing must-have business information, namely best business practices, new product information and timely design ideas.

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against harsh weather conditions and superior granule retention strength." e AR stands for algae resistance, and the granules within the shingles prevent mold growth and black streaks. Additionally, the company offers its Cool Roofing Granules developed by 3M for areas in the Southwest that seek products to keep the house cool and reduce energy costs. e evolution of asphalt roofing indicates a shift away from the flat, standard ree- Tab shingle toward the architectural laminate products. "You saw this dramatic growth in the last 20 years of innovation in the asphalt industry to convert the mindset of the home - owner that a roof is more than just a cover— that a roof can be a dramatic design statement. Now you've got really great choices and op- portunities to truly make a design statement with all these new innovations coming out," and will be qualifying another shingle color later in 2017. "We're certainly paying atten- tion to the cool roof trend," he adds. Bobby Lambrix, communications co- ordinator for Malarkey Roofing Products, notes the company's devotion to innovating and improving its building materials, as evidenced in its Vista AR shingle. "ese shingles are constructed with durable layers and provide a clean, uniform look to home façades. Furthermore, the Vista AR shingle uses Malarkey's Nexgen polymer modified asphalt made from quality, reclaimed poly- mers. Utilizing these polymers closely follows our company mission of promoting the use of sustainable roofing materials," Lambrix says. "e Vista AR shingle is UL 2218 Class 3 certified, and this asphalt is an excellent shingle foundation because of its protection products manager, emphasizes the company's tagline: "e color you choose is the color you keep." e company puts 3M Scotchgard granules into its shingles to prevent the black staining and streaking from algae. "One of the biggest black eyes in the mar- ket is the way the roof looks. Depending on where you live in the country, because of environmental conditions and how shingles are made, algae is much more prevalent now," he explains. "We partnered with 3M, using their technology and licensing, and thought it would be a good brand strategy and value to launch a shingle with Scotchgard. We recog- nized a big problem in the industry and we're trying to solve it." e company includes a lifetime warranty against stains and streaks. Casseri also notes the company qualified two shingles in 2016 for an Energy Star rating GAF offers contractor and homeowner tools, including its Virtual Home Remodeler tool, to help further conversations between contractors and clients and provide confidence in selections. Circle 7 on inquiry card QualifiedRemodeler.com QR May 2017 53

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